Reports, Whitepapers, Research & Presentations

Great DataIQ content to build your data knowledge

In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around the General Data Protection Regulation (GDPR).
This whitepaper is the final report of a four-part series, and specifically focuses on how new rules and opportunities around profiling can be aligned with the data-literate individual’s expectations.
This whitepaper is the third of a four-part series, and specifically focuses on how organisations can prepare for the new legislation, what consumers expect in terms of data validation and access, as well as how companies manage their data for maximum effect.
This report is the second of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Protection" report specifically covers how organisations can protect themselves and comply with the new legislation - and ultimately avoid becoming the next data disaster.
This report is the first of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Permission" report specifically covers the issue of consumers giving their consent to a company to use their personal information.
In many organisations the reality of data-driven marketing is often far behind the claimed adoption curve. This new research report reveals some of the key reasons why...
To limit the effects of a damaging data theft or loss organisations need to adopt a programme of data loss identification and prevention - This whitepaper gives our 12 Big Steps to getting started.
The winners of the 2015 DataIQ Talent Awards
Customer data can provide significant insights into what is driving behaviours, from moving house to switching suppliers - Yet too many companies are focussed just on acquisition...
This whitepaper examines the strategic need to understand where data risks arise and outlines the basic steps which can be taken to bring those risks under control.
Protecting your organisation's data is a top priority, but where do you start? The whitepaper covers the process of information risk and data risk security auditing with a basic template for you to follow, helping you protect your business.
White Stuff CRM Manager Stuart Crawley spoke about the first steps of customer analysis for big business. With insights into some surprising results from careful data analysis and some cautionary tales...
This research looks at which technologies and disciplines are attracting budget and gaining traction. The report should help any data or marketing professional who needs to understand trend and attract budget.
This is the original IQBigData50 first showcasing the individuals making extraordinary strides in the field of data innovation.
This DataIQ Security Research examines the current state of data security risks as they are perceived, practiced and predicted to occur amongst our community of data professionals.
This exclusive study examines some of the critical features of Big Data as they are perceived, practiced and predicted to turn out among those at the front line of its adoption.
DQM Group has been conducting exclusive research into the current and future trends in marketing & data departments across the country. The research looks at which technologies and disciplines are attracting budget and gaining traction. This invaluable report should help any data or marketing professional who needs to understand trend and attract budget.
As new opportunities emerge to create value by using new company data sources, so the opportunity for data loss and data breach increase. To help combat this increasing risk of data loss DQM Group has produced this short white paper listing a simple 10 step framework for organisations to consider when using 3rd parties.
This exclusive research among UK marketers identifies where the pain points and likely challenges sit within the GDPR proposals...
Data is an asset which needs to be protected. Its loss or theft may not only cause a direct financial loss but can lead to other consequences including significant damage to a brand’s reputation. This whitepaper give 12 Top Tips to help implement a data loss identification and prevention programme.

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