Coronavirus has undoubtedly brought the need for more efficient data use to the foreground for many businesses. DataIQ surveyed 101 end-user practitioners in data and analytics from its community. This report looks into some of the lessons learned from this survey that will likely shape the future of the data market.
This report shows how businesses from various industry sectors adjusted their data strategies in response to the Covid-19 pandemic. As this report indicates, there’s a strong business need for insights derived from analysis of non-personal consumer data and a growing necessity to utilise it effectively.
The start of the academic year each Autumn is usually a critical juncture for employers. Data and analytics departments have recently joined in this milk round activity, but with many universities putting the entire 2020/21 academic year onto a virtual footing with remote tuition, the usual pathways for recruitment appear blocked. A roundtable held in October 2020 explored whether conventional approaches to building talent at the top of the funnel are still relevant in the circumstances
One of the longest-running discussions around data is exactly how to value the contribution it makes to a business. Hard metrics can be difficult to define and put in place, as a recent DataIQ Leaders roundtable revealed. This briefing note considers some of the ways in which members are trying to prove the return on investment they deliver
According to recent research carried out by DataIQ, around two-thirds of organisations (63.6%) are pursuing customer data integration as part of their digital transformation. Yet only one in ten (10.2%) have achieved this nirvana. This whitepaper considers the challenges of enterprise-wide data integration across the data estate.
Momentum is an important aspect of the task facing any chief data officer (CDO) or chief analytics officer (CAO) as they embed this function into their organisation. But if the data office and analytics function has been slow in bringing significant benefits and transformation to the organisation, it can face deep challenges from the business. This white paper looks at some of the root causes and how to address them.