Reports, Whitepapers, Research & Presentations

Great DataIQ content to build your data knowledge

DataIQ, in association with RAPP, undertook research to see how advanced the industry is in meeting ever-evolving customer expectations. This report explores the findings from this research and what they reveal about how customer journeys are being architected, where marketing seeks to influence the customer experience or allow the customer to generate their own content and engagement, and how marketers expect to benefit from achieving the optimal pathway and experience for their customers.
Experian and DataIQ have again partnered up to survey members of the DataIQ community on their preparations for GDPR. This instalment offers a fascinating understanding of progress and shows that the GDPR has now become “real” for many organisations.
For the fourth consecutive year DataIQ, in association with Royal Mail Data Services, conducted research into the use and management of customer data amongst senior marketing, data and analytics practitioners. This report provides a year-on-year comparative analysis.
Now in it's sixth year, DataIQ is delighted to unveil the winners of the 2017 DataIQ Talent Awards after a fantastic ceremony on board the Silver Sturgeon.
This whitepaper is the final of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into how aware consumers are of the way data is collected from their digital footprint, as well as how businesses rely on these data streams to deliver personalised services and a better customer experience.
This whitepaper is the second of four 2017 GDPR reports, and specifically focuses on the research segment conducted by DataIQ, in association with Experian. It looks into the issue of how consumers perceive the importance of accuracy in their personal information and where responsibility lies for keeping it up-to-date, as well as what businesses do to ensure data quality is at the centre of their data strategies.
This research report highlights why data suppression is key to compliance with the General Data Protection Regulation.
This whitepaper is the third of four research reports from the 2017 GDPR Impact series, and specifically looks into the attitudes of consumers towards being asked for their personal information and permission to use it, as well as how businesses are managing these permissons and any processes that are designed to gain them.
This whitepaper is the first of four research reports from the 2017 GDPR Impact series, and specifically looks into the issue of how consumers expect their personal information to be protected and their experience of data losses, as well as what businesses do to ensure they have data protection at the heart of their data strategies.
DataIQ has created the definitive list of power players; the people we believe possess the most influence, profile, experience and knowledge to drive the vibrant data-driven marketing industry...
This report provides a year-on-year comparative analysis into marketing challenges, the issues associated with the use of customer data and has uncovered a startling finding - poor quality customer data is costing UK organisations 6% of revenue every year...
Peter Galdies, Development Director, DQM GRC has responded to the top 25 questions that were asked during the GDPR webinar hosted by DataIQ in November 2016.
In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around real-time marketing.
The real difference between successful data-driven companies and the rest is in the people and teams making sense of data and utilising the technology. That's why we developed the DataIQ Talent Awards - to recognise individual and team performance, rather than their brands and campaigns.
In early 2016, DataIQ staged a unique event for the data industry - a day-long series of moderated roundtable discussions covering a wide range of issues likely to impact on businesses during 2016. This report contains the key discussion points which emerged from conversations around the General Data Protection Regulation (GDPR).
This whitepaper is the final report of a four-part series, and specifically focuses on how new rules and opportunities around profiling can be aligned with the data-literate individual’s expectations.
This whitepaper is the third of a four-part series, and specifically focuses on how organisations can prepare for the new legislation, what consumers expect in terms of data validation and access, as well as how companies manage their data for maximum effect.
This report is the second of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Protection" report specifically covers how organisations can protect themselves and comply with the new legislation - and ultimately avoid becoming the next data disaster.
This report is the first of a four-part series that focuses on the likely impact the new GDPR will have on business critical processes. The "Permission" report specifically covers the issue of consumers giving their consent to a company to use their personal information.
In many organisations the reality of data-driven marketing is often far behind the claimed adoption curve. This new research report reveals some of the key reasons why...

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