8:45am

Registration

 

9:15am

INTRODUCTION

David Reed

Knowledge and strategy director

DATAIQ

9:20am

THE FINAL FRONTIER: THE QUEST TO ACHIEVE TOTAL CUSTOMER-EXPERIENCE

Tracking the trajectory across many businesses and sectors, marketing is increasingly accountable for the delivery of a far more holistic, connected experience for its customers. An experience that transcends the worlds of adtech and pure marketing tech, that delivers:

• • An engaging brand experience
  • A facilitated buying experience
  • A no-nonsense, convenient service experience
  • A product experience that matches the expectations for what they purchased
  • And a marketing experience that connects all of these into a set of relevant and contextual customer interactions, wherever the customer interacts with the business

This is the total customer experience, as seen through the eyes of the customer, and its only achievable through a clear customer strategy, with an evolution to the ways of working and with organisaional structures designed to facilitate meeting these demands.

Richard Lees

EVP of solutions

MERKLE

 

9:40am

FROM RISK TO REWARD - TRANSFORMING THE ROLE OF DATA

Barely three years ago, data was viewed as a risk, rather than an asset at Zurich. There was little engagement by the business with the idea of data for decision support and data did not have a voice in the boardroom. Since then, the situation has completely turned around, creating a passion for data from the top down and a motivated team delivering transformative outputs.

Building on a new data strategy and data architecture, the data office has grown from strength to strength and is helping to ensure data is a catalyst for change and a focus in the boardroom.

One year on from her session at last year’s DataIQ Transform, Anita provides an update on the accelerating pace of Zurich’s data transformation. Anita’s impact was recognised with the Grand Prix in this years DataIQ Awards and her place at number 7 in the 2019 edition of the DataIQ 100.

Anita Fernqvist
Chief data officer
ZURICH INSURANCE UK

 

10:00am

CHANGING THE WAY WE CHANGE

As a global energy management manufacturer, Schneider Electric needs to combine consistent delivery in quality with agile adaptation to market changes which can be years in the future. Ensuring that data and analytics are embedded into the way decisions are made is at the heart of Roberto’s mission, alongside changing the way that the organisation sets about transformations.

In this session, he will discuss the tenets of data excellence, touching on the cultural challenges that come with the appeal of “shiny new toys” as well as the importance of creating a data charter. Roberto will also explain the “Inception” strategy he has used to get data-driven ideas adopted by business leaders. His work has seen him recognised in the DataIQ 100 2019 edition.

Roberto Maranca
VP data excellence
SCHNEIDER ELECTRIC

 

 

10:20am

ROUNDTABLE DEBATE

 

10:50am

MORNING BREAK

 

11:10am BREAKOUT SESSIONS

FREEDOM TO ACT: ENSURING YOUR ORGANISATION IS DESIGNED FOR SUCCESS

How can you get your teams structured in the right way, and working towards the right goals? The key is to embed agility in the way that you work and embrace a change of thinking by putting Customer Experience first.

Is your organisation designed for success?

Mark Clydesdale
Senior director strategic business solutions
MERKLE

 

 

WHY CUSTOMER DATA INTEGRATION IS KEY TO SUCCESSFUL DIGITAL TRANSFORMATIONS

Lindsay McEwan
General Manager EMEA
TEALIUM

 

 

11:50am BREAKOUT SESSIONS

TRANSFORMING YOUR APPROACH TO DATA PROTECTION

What does it take for a business to truly embrace data privacy? A hefty fine, adverse PR, a lack of consumer trust or none of the above? This session will explore how enlightened organisations are embracing the value and importance of Data Protection by Design and Default as a key accountability tool, and how they are working with security professionals and software developers in order to embed sustainable and long-lasting change.

Christine Andrews
Director
DQM GRC

 

 

TRANSFORMING DATA SOURCES: SLOW AND HARD, NOT QUICK AND EASY

Data analytics has been focused on exploiting huge volumes of data created through digital channels. These can provide indicators of in-the-moment behaviour, but they also contain significant skews and may not be revealing of your total customer population.

So how do analysts argue for the use of high-quality, relevant data that may take longer to collect and complete, rather than always turning to quick and easy sources? In this session, Tim will explain the risks that are inherent in digital data and the solutions that slow data has to offer.

Tim Drye
Chief data officer
ZEBRA-AI

 

 

12:30pm BREAKOUT SESSIONS

BUILDING SKILLS ISN’T ENOUGH: 5 WAYS TO ENABLE REAL CHANGE IN BEHAVIOUR

The session will highlight some of the barriers to putting new skills into practice that practitioners raise at the training workshops and provides 5 asks of team leads to help them embed new skills. These include:

1. Empowerment of the team - from setting expectations and priorities, measurement of what matters and providing tools for the job
2. Educating the business - talking about the value proposition and holding the line when challenged
3. Experimentation - valuing thinking as well as doing, allowing people to try and fail
4. Examples - role modelling behaviour themselves, seeking opportunities, recognising best practice and sharing as examples
5. Encouraging - coaching support and feedback

Caroline Florence
Founder & Director
INSIGHT NARRATOR

 

 

TRANSFORMING DATA SHARING: A NEW FRAMEWORK FOR TRUST, PRIVACY AND VALUE

The digital economy offers huge opportunities to brands and consumers alike, but only if the issue of safe and trusted data flows can be resolved. Ctrl-Shift has been running a series of workshops around personal data mobility to identify the challenges the market faces in making consumers safe and confident in sharing their personal data with third parties.

This session takes the form of a fireside chat, chaired by David Reed, in which Liz and David will discuss what they have learned from their engagement with major data-driven brands, including Barclays Bank, BBC, BT, Centrica and Facebook, as well as what observers, including the ICO, have to say about the emerging framework.

Liz Brandt Chief executive CTRL-SHIFT

David Pickering Chairman CTRL-SHIFT

 

 

1:00pm

LUNCH BREAK

 

2:00pm

SHARING DATA, SAVING LIVES

Healthcare is one of the biggest opportunities for transformational delivery using data and analytics. It also faces massive disruption through population change and ageing, growing expectations and demands (from the “worried well” to patients arriving with their fitness tracker data), and intense interest from commercial companies to engage more deeply with the NHS.

Daniel was selected as number two in this year’s DataIQ 100 for the extraordinary work he and his organisation is leading. During his time in health he has been involved in ensuring the correct legal basis for data utility for ethical sharing, reducing the postcode lottery of healthcare inequality, putting patient records into their own hands and much more, these initiatives are building a new, data-driven health service and saving lives as a result. Hear first-hand about positive disruption that will impact on all of us.

Daniel Ray
Director of data
NHS DIGITAL

 

2:25pm

WRITING DATA LITERACY INTO A NEW BI MODEL

Creating a central data asset to support multiple product divisions and European subsidiaries can be transformative, but is often regarded as too daunting. Samsung Electronics Europe took the challenge head on and introduced a common data model that supports consumer and market insight across 15 subsidiaries in 34+ countries.

In this session, Daryl will explain how a new business intelligence platform with a strong internal brand not only drives better business outcomes, but also supports the quest for increased data literacy. The project was the winner of the DataIQ Award for Data aggregation initiatives in 2019.

Daryl D’Cruz
Head of data innovation - CMI Europe
SAMSUNG ELECTRONICS EUROPE

 

2:50pm

ROUNDTABLE DEBATE

 

 

3:20pm

MOVING TO DIGITAL-FIRST USING AGILE ANALYTICS

TUI is the world’s number one integrated tourism company and is deeply informed at a strategic level and in its digital transformation by the power of data and analytics. As a member of the global analytics leadership board, Kinnari is a key influencer and champion of these changes. She ensures the company is agile in the way it innovates and adopts new techniques and solutions for the fast-paced digital era, all of them rooted in data.

At TUI, Kinnari is driving multiple initiatives, such as creating a global community of analysts from across business functions to share tools, techniques and knowledge. Recently, cross-market collaboration has been put in place and an Analytics Academy has also been established. Kinnari was recognised as the Digital and data champion at this year’s DataIQ Awards and recognised in the DataIQ 100 2019 edition

Kinnari Ladha

Global head of analytics and business intelligence
TUI GROUP

3:45pm

TRANSFORMING ADTECH AND COMPLIANCE

Innovation and compliance. Despite the apparent potential for tension between those two things, especially in the realm of digital transformation, the message from the UK regulator is that taking the end-user with you on the digital journey, while also demonstrating accountability, is the best way to overcome the trust deficit.

Against the background of a busy year for the ICO, this session will see Simon providing an overview of the major initiatives and policies being pursued, from engaging with publishers and vendors in the adtech space through to consulting on ethical AI and creating an innovation sandbox where new propositions can be tested. It is a must-attend presentation for anybody responsible for digital services, data processes and customer journeys.

Simon McDougall

Executive director technology and innovation

INFORMATION COMMISSIONERS OFFICE

 

4:10pm

CLOSING REMARKS

Data leaders from the following companies attended DataIQ Transform 2019: