Henry Crawford, head of business intelligence at Deliveroo, said: “Having instant access to this data has allowed us to see which areas are experiencing a shortage of restaurants and particular cuisines and create these hubs right at the doorstep of consumers through our Deliveroo Editions offering. The shift to Snowflake’s data warehouse has enabled us to make good on our promise that got Deliveroo started: to connect consumers with great food from great restaurants, wherever you are, and whatever it takes.”
Deliveroo’s revenue grew by 611% to £129 million in 2016 (although its losses also grew to £129 million), with some 750 restaurants being picked up from by 300 freelance drivers. Ensuring multiple concurrent users were able to run queries formed part of the rationale for the data warehouse migration. While Deliveroo runs its business infrastructure in AWS, it was experiencing problems with Redshift.
“Data is baked into every aspect of the organisation, supporting over 1,500 employees,” said Crawford. “With data coming from a variety of verticals including traffic, transactions and customer behaviour, having a cloud-based data warehouse to make sense of all this data and centralise this in an agile manner has been incredibly important.”