Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

If you know your customers better, you can cater to their needs better to increase customer satisfaction and marketing ROI. Find out how data consultants do it. Data Profiling is a keyword. Big...
Your organisation’s goal is to make the life of your customers easier. In order to best serve your customers you need to create a trustworthy view of their needs. This white paper will walk...
Mailing lists provide a fantastic way to kick-start your marketing efforts if you avoid some common pitfalls. As with almost everything else in business now, data is key to successful...
Public perception and trust in the financial industry has been hit hard in recent years. Consumer belief that banks and other financial services providers have poor ethical and moral standards means...
The best time to send an email does not remain static, but instead is changeable and particularly dependent on industry. Do not generalise your recipients, instead look at their habits to send at...
Understanding the differences in opinions is central to market research; however, are these differences really significant? As a though leader, Reseach Now is committed to producing and distributing...
The evolution of technology has fundermentally shifted the position of the customer. It's no longer about marketers talking to customers, but rather about customers, empowered by technology,...
This insightful whitepaper about the current state of email marketing is a brilliant benchmark for anybody working in the UK. Segmented by industry and also by geographical location, it tells the...
This whitepaper from GeoDirectory explores the commercial importance of data quality to Irish customer relations..
This year's retailvision report reveals that the UK's largest retail destinations continue to maintain retail revenues against a backdrop of tough times.
This new guide from Experian QAS explores how to lay the foundations for an effective data quality strategy.  It covers advice on how to start planning a strategy that delivers, including...
This white paper from Callcredit discusses how the bahaviours of today's consumers dictate a new data model.
This Computing research, sponsored by Experian paper looks at the sort of systematic, thought-through approach that all organisations should be applying to their data, and reveals, via the results of...
In this white-paper Paul Kennedy of Callcredit Marketing Solutions discusses how he latest arrival on the media scene - addressable display advertising - is possibly the most revolutionary of all.
In this white-paper Paul Kennedy of Callcredit Marketing Solutions discusses how coordination may be the key to successfully managing customer channnels.
This white-paper by Paul Kennedy of Callcredit Marketing Solutions discusses how mome movers may be an an overlooked opportunity for marketing.
Janani Dumbleton, Senior Consultant, Data Governance and Strategy, Experian QAS explains how to start planning for the EU Data Protection Regulation.
Sue Gold, Partner, Data protection and Privacy, Osborne Clarke explains the likely impact of the Proposed EU Data Regulation.
The customer lifecycle concept is a familiar one for many marketers. But how many UK brands have a defined lifecycle programme in place as opposed to just taking a campaign-by-campaign approach which...
Charles Ping talks about the European Commission’s proposed shake-up of data protection legislation and what it means to marketers.

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