Market Insight

Informative whitepapers and research from our service
community to help build your data knowledge

There is no doubt that optimising marketing resource allocation is often a minefield for most CMOs, and their planning support team. This short paper describes the problem, and explains an approach...
This report discusses the findings of a survey of over 250 FastStats software users working within marketing and technology disciplines across a variety of industries. Discover what other...
This white paper summarises a framework for understanding the challenges and complexities of Big Data, then shows you how to apply this framework within the Marketing context to convert Big Data into...
This e-book discusses the challenges faced by marketers due to the increasingly complex multi-channel business model and fast changing customer behaviour.
This whitepaper examines the key steps to achieving SCV success homing in on the areas critical for marketers to consider when beginning their journey on the road to achieving a cross departmental...
With your CRM working harder to deliver a unified, current view of your clients and prospects, you can concentrate on retaining your best customers, identifying new cross-sell and up-sell...
For what should be a relatively straightforward part of the marketing process, buying in B2B data can be an absolute minefield. It is difficult to decide which of the many available sources will best...
Today, companies are bombarded with an exploding volume of data in corporate applications and through social media. Not surprisingly, data inaccuracy is at an all time high. At a time when companies...
When the DPA was created, the Internet had not become the commercial force it is now. Smartphones did not exist. The world - and the data which it generated - was simpler and much easier to legislate...
This is the first GeoView analysis of the stock of residential properties in Ireland based on GeoDirectory's comprehensive database of over 2 million residential building records. .
The humble phone may feel old school, but in today’s digital world the human voice has a significant impact on how and where customers purchase products and services.
At the IBM Breakfast Briefing for marketing technology, Martin Squires, Head of Loyalty & Digital Analytics talked about how Boots is getting their customer connected to the brand in the multi-...
At the IBM Marketing Technology Breakfast Briefing John Trowell, the UK Business Manager of IBM ExperienceOne talked about IBM's take on the newest technologies and how they're...
What exactly is big data, and how can I do it well? This is a question we get asked a lot. So much so our MD, Christine Andrews, decided to present on the topic at Internet World 2014. 
This whitepaper outlines the specific objectives and opportunities for three key business areas (Sales and Marketing, Risk and Regulations, Operational Efficiency) as well as the benefits for IT....
Mail and email need to work together, to create a 1 to 1 relationship between you and your customer. This feature from the highly respected Royal Mail MarketReach team covers everything you need to...
If you know your customers better, you can cater to their needs better to increase customer satisfaction and marketing ROI. Find out how data consultants do it. Data Profiling is a keyword. Big...
Your organisation’s goal is to make the life of your customers easier. In order to best serve your customers you need to create a trustworthy view of their needs. This white paper will walk...
Mailing lists provide a fantastic way to kick-start your marketing efforts if you avoid some common pitfalls. As with almost everything else in business now, data is key to successful...
Public perception and trust in the financial industry has been hit hard in recent years. Consumer belief that banks and other financial services providers have poor ethical and moral standards means...

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