This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
The exponential pace of disruptive innovation is fundamentally changing the way enterprise organizations do business. In response, companies are looking to digital transformation initiatives as the key to the discovery and development of new business models and long-term business survival.
Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead they expect products, services, communications and discounts that are tailored to their needs and buying habits.
The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable.
The importance of collaboration has become apparent in modern business. In fact, 97 percent of employers and staff members believe that alignment within a team has a substantial impact on the outcome of a project or task.
The 2018 Global State of Enterprise Analytics report by MicroStrategy is based on an expansive survey of 500 analytics professionals from around the world and delivers an overall picture of the latest thinking around analytics and mobility, and a glimpse of what’s next.
Anjali Mazumder of the Alan Turing Institute highlights some ways in which data science can help to combat modern slavery and human trafficking. However, she also explains some of the vast challenges facing those who are trying to minimise this horrific global practice with data. Toni Sekinah reports.
At the Northernlands festival hosted by ODI Leeds, Danielle Knight of Superflux explained that her company works in the futures field, and looks at the possible worlds that could be created from our current starting point. Toni Sekinah ponders what this could mean for physical virtual assistants and how we could inject our personalities into them.
Dr Nicolas Malleson has been researching the way that artificial intelligence and data science is used in policing. He gives an overview of the opportunities and issues for concern with data-driven policing, as well as changes that should be made to improve it for the future. Toni Sekinah reports.
The global solidarity campaign for gender equality HeForShe was founded five years ago in June 2014. What does this mean on the ground in the data world? How do men who are supporting women in data showing that support? Toni Sekinah speaks to three men in data and technology to find out.