This research report confirms that we have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models. With research revealing 39.8% have still not reached a state of full compliance. It’s also discovered that consumers are now wising up to the new data protection laws.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
With much discussion of FaceApp’s end-user agreement, Toni Sekinah decided to pore over the small print of her new sports watch resulting in some comments and questions. She concluded that companies and organisations that collect our data need to more than just say ’these are our conditions, like it or lump it’.
For chief data officers who spent several years working hard on GDPR, the fines levied on BA and Marriott must feel disappointing. But it is CIOs and CISOs who have let those companies down, not CDOs, argues David Reed.
While there is ever-increasing use of industrial IoT and we are moving closer to a world where machines will be able to take care of themselves, those machines will not be fully robotised. This is according machine learning expert Mike Brooks of Aspen Technology who Toni Sekinah how his company identifies problems from sensor data.
Travel technology start-up Volantio has a platform that uses machine learning and analytics to help airlines manage their overbooked flights. Fenn Bailey of Volantio speaks to Toni Sekinah about his company uses analytics to do this and which other industries might benefit from such a platform.