What does ISO 27701 mean for your organisation? Currently, there is no “official” GDPR certification or seal. ISO 27701 is the closest an organisation can get to certify it is compliant with the regulation. As an extension to one of the most famous international standards, this will set the global benchmark for data protection practices. It is applicable to all industries and to organisations of every size. Download this report by DQM GRC to explore the importance of ISO 27701, the benefits of I
This research report confirms that we have now entered the calm before the storm. We expect that ongoing investigations by the ICO will not only put the intimidatingly large fines back into the media spotlight, but may also impact many business models. With research revealing 39.8% of organisations have still not reached a state of full compliance. This report explores attitudes to data sharing, awareness of data protection laws, trust and data sharing, negative impacts on trust and attitudes
This research report confirms that, while consumers will continue to want increased personalisation, speed and flexibility in how they transact and engage with firms, many consumers will not compromise trust or their own privacy to achieve that. The research also positions data ethics as a rather immature concept in today’s thinking, both by consumers and businesses.
Consumers expect to receive personal and relevant communications from the brands they choose to interact with. To do this, brands need to understand which touchpoints an individual engages with and what influence that engagement has on the customer’s purchase decision so that they can continue to serve the right message, at the right time - which will allow them to stand out amongst competition. This guide will talk you through different attribution methods which vary in complexity and accuracy,
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Unlock the true potential of your data with data-driven marketing to make better decisions.
Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven approach. Many often ask us where to find suitable data. Others criticize about the lack of tools.
Feminist campaigner Caroline Criado Perez is probably most famous for petitioning for a woman to be on the £10 note. Toni Sekinah reviews her latest book Invisible Women which examines the ‘gender data gap’ and how it affects women’s lives.
Aviva walked away with the gong for the Best Place to Work in Data (Data Titan) at the DataIQ Awards. Tom Spencer of Aviva speaks to Toni Sekinah about how he has created a positive and encouraging working environment and what other data and analytics workplaces could do to follow suit.
There is a book that can help companies get everyone involved in the overhaul to becoming truly data driven. Caroline Carruthers and Peter Jackson have joined forces and writing power again to author another book: Data Driven Business Transformation. Toni Sekinah takes a look.
A report by civil liberties organisation Liberty has warned of the dangers of “affording discriminatory policing practices a technological veneer of legitimacy.” The report authors audited police forces across the country for their use of predictive policing programs and made five recommendations for future use. Toni Sekinah reports.