Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.
The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.
Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.
In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.
Small businesses and start-up can get in on the AI action that may seem to be the domain of the tech giants. This was the view of DataJavelin’s Philip Rooney who made this claim to a room full of entrepreneurs and small business owners at a workshop. Toni Sekinah reports.
Consumers are far more fickle, experimental and granular than ever. To move faster and predict their buying trends more accurately, businesses need to embrace new innovations in data analytics. Andrew Appel of IRI explains why.
A panel discussion about location data, privacy and consent held at the Geovation office generated healthy debate about the rights of citizens and responsibilities of tech companies in relation to location data and privacy. ’Is privacy a privilege or a right?’ was one of the questions raised. Toni Sekinah reports.
Marketplace for driving data, wejo, is connecting those that have it with those who need it. The company states that by joining up supply and demand, it is helping to save lives, reduce congestion and emissions, and create a better all-round driving experience. Toni Sekinah hears from wejo’s Steve Pimblett.