ao link
Data IQ
Articles

Articles

Reports

Reports

Market Insight

Market Insight

DataIQ Digital

DataIQ Digital

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

New to DataIQ?
Knowledge
Articles

Articles

Reports

Reports

Market Insight

Market Insight

Events
DataIQ Digital

DataIQ Digital

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?

Switched-on consumers - Their data, their terms

In Partnership with Tealium
Linked InTwitterFacebook
190305 Tealium Switched On Consumers.png

In Autumn 2018, DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange. A digital survey tool serving questions into the programmatic ad space was
used to reflect the data collection experience being examined.

 

What emerged is a highly-nuanced picture of consumers which shows that awareness of data
collection and usage is closely linked with concerns and anxieties about what happens as a result. At the same time, the mechanisms by which brands can build trust and manage expectations were also shown to be in their own control. Create a positive experience and
consumers are reassured - go too far or become creepy and they will back off.

 

Download this report by Tealium to see what the research reveals about:

  • The importance of digital privacy
  • The role of privacy notices
  • Privacy attitudes and behaviours
  • Trust with personal data
  • Consumer awareness of data protection rights
In Partnership with Tealium
Linked InTwitterFacebook

Next read

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

"Ditch and switch" - the £77 billion cost of failing to be hyper-personal

Next read

Making every data minute count

Making every data minute countSponsored

You may be interested in

Climate change versus children: How a UNICEF data collaborative gave birth to a risk index

Climate change versus children: How a UNICEF data collaborative gave birth to a risk index

2021 Data Literacy Champions

2021 Data Literacy Champions

2021 Data Literacy Champion - Strategist: Wade Munsie, GSK Consumer Healthcare

2021 Data Literacy Champion - Strategist: Wade Munsie, GSK Consumer Healthcare

How analysts are changing football

How analysts are changing football

Stay informed with DataIQ

Sign up to our newsletter and get the latest to your inbox.

Data IQ
Twitter
Linked In
DataIQ is a trading name of IQ Data Group Limited
Standard House, 12-13 Essex Street, London, WC2R 3AA
Registered in England: 9900834
Copyright © IQ Data Group Limited 2020