Having spent two years preparing people, processes and technology for the new data protection environment of GDPR, many brands have been left feeling dumped, weakened and out-of-pocket.
For consumers, the new law has clearly changed the way they view the relationship and the data-value exchange. Just as GDPR intended, they are now making the running with commercial organisations and, for many, it’s become an on/off affair.
Consumers who chose not to consent may well come back into market and decide to engage again. When they do, however, it will be with a much clearer idea of their rights and how to exercise them.
Download this report from DQM GRC to discover how to: