Market Insight

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

New to DataIQ?

Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Is your data strategy covid-19 immune?In Partnership with Barclays

This report shows how businesses from various industry sectors adjusted their data strategies in response to the Covid-19 pandemic. As this report indicates, there’s a strong business need for insights derived from analysis of non-personal consumer data and a growing necessity to utilise it effectively.

Data assets and data culture

Download this exclusive research by DataIQ and find out which organisations have achieved full alignment between their data and business strategies and how this relates to their data literacy and digital transformation programmes.

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.

Customer data platforms: Integrating data, transforming enterprisesIn Partnership with Tealium

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter.

Transformation Insights

Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.

Join the dots: Why tackling data issues is key to digital transformationIn Partnership with Experian

This report, a collaboration between DataIQ and Experian, is a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success. Download this report to understand the importance of data quality and data management and how to prevent data quality pitfalls in transformation programmes.

Switched-on consumers - Their data, their termsIn Partnership with Tealium

DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.

AI-Powered Omnichannel Customer MarketingIn Partnership with Agillic

Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.

Digital Transformation at CFAO Improves Customer SatisfactionIn Partnership with InterSystems

CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.

Latest articles

If 2020 was totally VUCAed, what will 2021 be?

We’re living in VUCA times - volatility, uncertainty, complexity and ambiguity. Not least because of Covid-19, our economy has become K-shaped with clear winners and clear losers. Chris Buckley of Code Worldwide considers five key trends in how brands are responding.

Connected crowds: Why data analytics is key to welcoming sports fans back

Live sport has been hard hit by the enforced absence of fans through Covid-19. As teams plan a way forward for 2021, data and analytics will need to play an enhanced part, supporting digital propositions and planning for the return of crowds. Nick Jewell at Alteryx considers what’s needed before the whistle blows for kick-off in stadiums.

Guide Dogs for the Blind: Side-by-side with digital and data

Guide Dogs for the Blind recently went through a wide-reaching digital transformation, building its data and digital capabilities to support to those living with visual impairment better. CIO Gerard McGovern and Caroline Carruthers, CEO of Carruthers and Jackson and lead data consultant on the project, spoke to DataIQ about the goals and opportunities for the programme.

Bloomberg’s best practice for data annotation

Bloomberg processes hundreds of billions of pieces of data from the global capital markets every day. To make it available for automated analytics, it first needs to be annotated. The experience it has built up from doing this has been pulled into a best practice guide to help other machine learning projects. Legal analyst Tina Tseng talked to DataIQ about this critical step in preparing structured and unstructured data.

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