This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the obstacles they encounter. Based on the findings presented in this report, there are five key issues and recommendations that can be made to support more successful digital transformations.
Industry data leaders from NHS Digital, Samsung Europe, Schneider Electric, TUI Group and Zurich will be presenting at the DataIQ Transform event taking place on Wednesday, November 13, 2019. We sat down with some of these industry leaders to learn more about their perspectives on the evolving data and analytics landscape.
This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand the importance of data quality and data management to a successful digital transformation, how to prevent data quality pitfalls in digital transformation programmes
DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.
Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.
CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.
How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences
Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.
Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.
Sir Nigel Shadbolt, co-founder of the Open Data Institute and expert AI researcher handed out three awards to an entrepreneur, a start-up and a data provider who all took part in the Data Pitch accelerator. Toni Sekinah reports.
The Open Data Institute is the non-profit organisation set up by Prof Sir Nigel Shadbolt and Sir Tim Berners-Lee to inspire people to be more innovative with data. At the ODI’s annual summit, the co-founders told Toni Sekinah why there should be a moratorium on online political advertising in the run-up the to the UK December general election and why data is not the new oil.
Reema Poddar of Teradata heads up the company’s technology and innovation office and looks after the information security. She tells Toni Sekinah about the women she admired in the technology and business worlds, what she does to make sure the customer comes first and how she encourages diversity in her organisation.
Concerns about data privacy and data security are top obstacles to effective use of data and analytics. This is finding of a report by Microstrategy of 500 data professionals across five countries. Toni Sekinah reports.