The digital age is upon us and its impact is front of mind for most organisations. Growing consumer expectations and digital demands require companies to respond faster and with more granularity than ever before.
This is combined with an increasingly complex competitive landscape borne out of ever-changing and disruptive business models. To react, organisations are forced to continue to look for ways to improve the way they operate, become more efficient and put the customer at the heart of everything they do.
This report, a collaboration between DataIQ and Experian, is an extensive look at a complex topic which often involves many departments across an organisation. It’s a deep dive into the how and why of digital transformation as well as the role data quality and data management play in its success.
Download this report to understand: