With both the short and long-term impact of COVID-19 on our economy and lifestyles still something of an unknown, it is more important than ever that businesses have timely information on which to base key business decisions to respond effectively to these changes.
Yet as this report shows, while around two-thirds of organisations use external non-personal data to inform customer experience and customer management, the use of this type of data for contingency planning for events like the COVID-19 epidemic is much less widespread. However, more than 40% of the organisations surveyed say that urgent contingency planning is increasing their appetite for non-personal data.
Download this report by DataIQ and Barclays to explore:
Barclays Market and Customer Insights unlocks a wealth of customer transaction data and brings it to life so you can take action and shape your strategy. Leveraging anonymised data from our 250 million monthly customer transactions in the UK can help you understand who your customers are and how, when, and where they spend.