Digital Transformation of Retail

The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining profitable. These channels also give consumers the ability to instantly satisfy their shopping desires, eroding the allure of the in-store experience. At the same time, shoppers are better informed on prices, products, and promotions than ever before, heightening their expectations for customer service.

With MicroStrategy, retailers can deploy customized, data-driven applications that help them analyze, understand, and act upon massive amounts of customer, sales, inventory, and promotional data.

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