Market Insight

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

New to DataIQ?

Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

New data, better businessIn Partnership with Barclays

This simple five-step guide summarises the attributes one needs to look out for when evaluating new data providers. As data becomes ever more important as a tool to make commercially-viable strategic decisions, it is vital to ensure that the source of that data is selected based on a fully-informed decision as well.

How to enter the DataIQ Awards 2021

The DataIQ Awards 2021 will honour both companies and individuals that have demonstrated excellence in the data industry over the pasts 12 months. This eBook covers how to enter and our most frequently asked questions.

Driving recovery with better data qualityIn Partnership with Royal Mail

The challenges that businesses have faced with their data and marketing look very similar, as many of the findings in this latest round of research highlight. Some have seen little or no impact on their data strategies, whereas others have faced a significant change to their circumstances.

How to scale data science (when nobody else understands it)In Partnership with Domino Data Lab

For many companies, their investment in data science and their emphasis on making it a first-class corporate function have paid significant benefits. They’re seeing substantial operating improvements, improved employee efficiency, new revenue streams and much more. Download this report to explore many of these benefits.

How to develop your data cultureIn Partnership with Tableau

We asked our 2021 DataIQ 100 Top Ten to share their views on how to develop a data culture in an organisation, how to build out data literacy and their thoughts on creating a data-first mindset. You can find out what they think leads to success in this eBook.

Data strategies for the new normalIn Partnership with Barclays

Coronavirus has undoubtedly brought the need for more efficient data use to the foreground for many businesses. DataIQ surveyed 101 end-user practitioners in data and analytics from its community. This report looks into some of the lessons learned from this survey that will likely shape the future of the data market.

Is your data strategy covid-19 immune?In Partnership with Barclays

This report shows how businesses from various industry sectors adjusted their data strategies in response to the Covid-19 pandemic. As this report indicates, there’s a strong business need for insights derived from analysis of non-personal consumer data and a growing necessity to utilise it effectively.

Data assets and data culture

Download this exclusive research by DataIQ and find out which organisations have achieved full alignment between their data and business strategies and how this relates to their data literacy and digital transformation programmes.

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data management challenges and the cost of poor data quality.

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance of accessing third party data sources to support business strategy.

Latest articles

How to advance your data skills through apprenticeships

Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.

TrustFord - gearing-up for data-driven marketing

TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.

NEW! DataIQ Podcast - 14: NHS England and UnileverIn Partnership with Royal Mail

In this edition, we talk to Ming Tang about the role of data in healthcare, Andy Hill of Unilever about the global impact of data, and Paul Davison of Royal Mail about research into how Covid-19 is affecting data investment plans.

Ausrine Rimeikyte - keeping data on course

After a short course in data at university alongside her undergraduate degree in maths and economics, Ausrine kickstarted her data career with an internship at BMW where she taught her colleagues how to use Tableau software. She shared with DataIQ her passion for data and what non-technical people can gain from becoming data literate.

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