Market Insight

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

New to DataIQ?

Knowledge

News

Regular updates on breaking news across the data and analytics industry. Daily stories on end-user adoption, industry research, regulation and the economic impact of data

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Partners

DataIQ works with some of the leading providers of data and analytics technology and services. If you have a project coming up, make this your first port of call.

Membership

New to DataIQ?

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Trust and ethics Sponsored by Crowe

As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator.

Improving marketing effectiveness Sponsored by Jaywing

This guide will talk you through different attribution methods which vary in complexity and accuracy and explore the benefits of advanced techniques and offer examples of how brands are doing it well. Learn the four key steps to build the right attribution model for your brand.

Analytics and insight Business intelligence Data management

Switched-on consumers - Their data, their terms Sponsored by Tealium

DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used, as well as what influences their attitudes during this data-value exchange. Download this report to see what the research reveals about privacy attitudes and consumer awareness of data protection rights.

Data governance Data management Strategy

AI-Powered Omnichannel Customer Marketing Sponsored by Agillic

Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.

Strategy Technology

Customer-centric trends behind winning companies Sponsored by Apteco

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Analytics and insight Technology

Digital Transformation at CFAO Improves Customer Satisfaction Sponsored by InterSystems

CFAO is a 4.2 billion euro company based in France that does business in 36 African countries, 7 French overseas territories, Denmark, Portugal, Italy, India, Vietnam, and Cambodia. With more than 140 operational subsidiaries, CFAO found it difficult to be as responsive as they wanted.

Organisation and culture Strategy

The CDP opportunity Sponsored by Tealium

How Brands Can Leverage Customer Data Platforms to Create Timely, Relevant and Personalized Experiences Each day, an estimated 2.5 quintillion bytes of data is created. This includes staggering amounts of transactional and demographic data, as well as virtually infinite amounts of behavioral data. For many organizations, the problem lies not in the gathering of such data but in it’s organization, analysis and application.

Data management Strategy

Key Strategies For A High Performing Data and Analytics Program In 2018 Sponsored by Tealium

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Analytics and insight Strategy

Improve Customer Experience with the Right Data Management System Sponsored by InterSystems

We live in an era where customer experience trumps product features and functions. How do you exceed customer’s expectations every time they interact with your organisation?

Data governance Data management Data regulation

Three Steps to Optimise Your Mobile Strategy Sponsored by MicroStrategy

As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.

Strategy Technology

Latest articles

Skills

Developing graduates to drive data forward

With the skills gap being a perennial problem for companies that need data scientists, a good development programme would go some way to alleviating that issue by widening the talent pipeline and hopefully reducing employee turnover. Toni Sekinah speaks to Asheeka Hyde of Jaguar Land Rover, winner of the Best Development Programme prize at the DataIQ Awards, about the structure of its graduate scheme.

Leadership

Ensuring high quality data processes in insurance

Zurich Insurance went through a transformation to simplify its data processes, and was recognised with a DataIQ Transformation with Data award. Toni Sekinah speaks to Anita Fernqvist who led the turnaround.

Data science

The making of a simple yet complex price predictor

Fergus Weldon of Trainline and his team built a prediction model that shows users what ticket prices will be and when specific prices are about to expire. He gives advice to other data teams that would like to build such a model and says how it was similar to constructing one of the wonders of the world.

Data science Strategy Technology

Oliver Smith - Telefónica's healthcare moonshot and dreaming big

Oliver Smith is leading a far-reaching innovation programme at Telefónica as part of a “health moonshot” to change lifestyles and reduce chronic illnesses. Ahead of his speech at Data Summit, he told DataIQ how they plan to get there.

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