ao link
Data IQ
Articles

Articles

Reports

Reports

Market Insight

Market Insight

DataIQ Digital

DataIQ Digital

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

New to DataIQ?
Knowledge
Articles

Articles

Reports

Reports

Market Insight

Market Insight

Events
DataIQ Digital

DataIQ Digital

Awards

Awards

Member Workshops

Member Workshops

Leadership Events

Leadership Events

Recognition
DataIQ 100

DataIQ 100

Advisory Board

Advisory Board

New to DataIQ?

This event is only open to our DataIQ Leaders members.


How does data support customer-centric business strategy?

12:00 - 13:00

Optimisation, efficiency, velocity. Much of what data and analytics are deployed to deliver focuses on benefits for the organisation through cost reductions and reduced cycle times. Even where revenue generation is the goal, this is often achieved by bringing forward transactions into the timeframe desired by the business.

 

So what can data do to support business strategies that are focused on the customer, ensuring services and actions align with what the market needs or is demanding? If the goal is to create breakthrough services and experiences, data and analytics need to be tightly aligned with both stakeholders and the processes they are designing.

 

Ideas and examples of what these can look like will be shared between the group, considering how monetary and non-monetary value can be derived from customer-focused, data-driven initiatives.

 

Topics

  • Business Strategy, Data Strategy, Marketing, CRM, E-Commerce

Who should attend?

  • CDOs and CAOs (or direct reports) aligned with marketing, CRM and e-commerce stakeholders

Why should you attend?

  • Learn from other practitioners and share your experiences within your peer group
  • Create new contacts with other DataIQ members, extend your professional network into the wider community

Format

  • 1 hour, digital roundtable delivered via Zoom
  • Closed forum, open discussion, recruiter and vendor free, Chatham House rules
  • Small and focused group of senior data leaders

To register for this event, simply email Steph below and joining instructions will be sent to you directly. Please be aware there are only limited places available on a first come, first served basis.

Speakers View All


Speakers


David Reed

David Reed

Knowledge and strategy director
DataIQ
Data IQ
Twitter
Linked In
DataIQ is a trading name of IQ Data Group Limited
Standard House, 12-13 Essex Street, London, WC2R 3AA
Registered in England: 9900834
Tel: [+44] 203-829-1112
Copyright © IQ Data Group Limited 2020