Customer-centric trends behind winning companies

Customer-centric trends behind winning companies
Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.
This eGuide explores five case studies demonstrating the value of marketing data insight; from a Premier League football club to a Japanese zaibatsu.
Download this eGuide by Apteco to discover how:
  • Individualising the customer experience makes a massive difference
  • Building a single customer view can personalise the journey for better performance
  • Predictive analysis and marketing automation does all the hard work for you
  • Marketers are using customer data to gain a competitive advantage


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