Toni Sekinah

Research analyst and reports editor

Toni is the research analyst and features editor at DataIQ. She previously worked for  C21 Media and TechCityinsider, writing about TV and content, entrepreneurs, investors and other influential people in the UK tech scene.

Toni graduated in 2014 with an MA in Financial Journalism from City University London. She is also a certified and qualified massage therapist, scuba diver and English language teacher. She speaks fluent Spanish and recently set up


Contributions by this author:

The Open Data Institute conducted two surveys in recent months, canvassing the opinions of European nationals from five countries on their attitudes to data. When presented with a variety of... more
Data and Democracy in the Digital Age, a report by the Constitution Society on the effect of the use of personal data in political campaigning, has put forward six recommendations to combat the... more
“This illustrates the need for greater data literacy globally - consumers should be able to understand data not as an abstract concept, but as something that relates to their lives and the decisions... more
Jean-François Puget, a data professional who holds the title of IBM distinguished engineer, delivered a keynote presentation at the Strata Data Conference in London recently. The theme of his talk... more
Two consumer surveys carried out on behalf of the Open Data Institute show that attitudes to sharing data vary widely across Europe. The surveys conducted by YouGov, one carried out in the UK in... more
Jean-François Puget, a machine learning and optimisation expert with over 25 years’ experience, said that he believes the human factor is not discussed enough when the media reports on machine... more
According to a new report, there are four types of people when it comes to understanding of and willingness to work with data. The most skilled people in terms of ‘data literacy’ are data aristocrats... more
The concept of a single customer view has been around for many, many years now. Looking back at its popularity as a Google search term, the phrase was most popular in 2004 and has seen peaks and... more
For James Breeze, the outgoing head of marketing operations at O2, presenting at the DataIQ Summit provided an opportunity properly to reflect on his achievements and those of his teams. He offered... more
The British Heart Foundation and the IM Group are seemingly worlds apart. One is a charity close to the heart of many, hosting iconic fundraising events such as the annual London to Brighton bike... more