Toni Sekinah

Research analyst and reports editor

Toni is research analyst and features editor at DataIQ. She previously worked for  C21 Media and TechCityinsider, writing about TV and content, entrepreneurs, investors and other influential people in the UK tech scene.

Toni graduated in 2014 with an MA in Financial Journalism from City University London. She is also a certified and qualified massage therapist, scuba diver and English language teacher. She speaks fluent Spanish and recently set up


Contributions by this author:

Last week I laid out my understanding of five concepts and technologies that are on the up according to the Gartner hype cycle for data science and machine learning. Here are the remaining six that... more
A survey of software developers from four different countries has revealed that many see data and analytics as key to career development. And if they can crack statistics, companies stand to benefit... more
You’re probably familiar with the Gartner Hype Cycle - a visual representation of different technologies plotted over time in relation to expectations of their impact and value. This year’s hype... more
Disconnected data is an obstacle to efficiency within organisations. This is according to research that found that, on average, workers believe their organisation would see a 28% increase in... more
The Tech Partnership is a network of employers working together to upskill the nation for jobs in the UK’s digital economy. This is a vital task considering Britain has a shortfall of 40,000 STEM-... more
According to techUK, the shortage of data skills in the UK is costing the country £2 billion a year. As a result, the industry is looking to bring in qualified candidates wherever they might be. Data... more
What's on during the summer holidays to entertain kids of all ages with an interest in data? The Science Museum in London has something.  My eight-year-old neighbour is enjoying her six-week summer... more
Engineer. Scientist. Analyst. Are these words loaded with connotations of masculinity? Are they part of the reason why the gender balance in tech and data industry is lop-sided? Is there a... more
The debate around participation of women and people of colour in the tech industry has intensified in the aftermath of the anti-diversity memo written by a subsequently-terminated Google employee.... more
Organisations that apply an analytical approach to real-time customer engagement can see a significant increase in customer satisfaction and profitability. This is how Tiffany Carpenter, the UK and... more