Consumers are far more fickle, experimental and granular than ever. To move faster and predict their buying trends more accurately, businesses need to embrace new innovations in data analytics. Andrew Appel of IRI explains why.
AI is currently one of the top trends in the beauty industry, but how is it being applied aside from apps that enable virtual make-up try on or product personalisation? Toni Sekinah speaks to Nidhima Kohli of Beauty Matching Engine to find out how her platform uses reinforcement learning to help brands and retailers improve the buying experience of their customers.
A teenager in the US is suing Apple for $1 billion, claiming that its facial recognition system incorrectly identified him as the culprit of a string of thefts from Apple stores in four states. Toni Sekinah gives her opinion on the matter.
The data team at mobile-only bank Monzo is usually asked the same question in different guises: how has x changed over time? Neal Lathia of Monzo tells Toni Sekinah how he and his team made it easier to answer those questions, and find correlations between the answers.
AI is being adopted rapidly as organisations try to future-proof their business. But in the headlong rush to automate, are there risks in not getting the data basics sorted first? Can a more measured approach deliver better outcomes? Robert Goodwin of Wunderman considers.