The DataIQ Awards prize for Best Use of Data in a Marketing Programme went to Global Media’s DAX platform for its campaign with eBay. DAX’s Eleanor Marshall told Toni Sekinah about the platform and the scale of increased activity it was able to deliver to eBay.
Personal and social skills are vital yet scarce among entry-level marketers starting a career in data and marketing. This is one of the findings of new research from the DMA, the Data and Marketing Association. Toni Sekinah reports.
Konica Minolta Marketing Services (KMMS) proclaims to help brands get the best value out of their data. Steve Lowell of KMMS tells an audience which tools and processes his company uses to extract that value and why this task is so challenging in today’s information age.
With an abundance of information about possible consumers at their fingertips, marketers now more than ever, can direct their messages with pinpoint precision. But what happens when that message is exactly what the consumer does not need or want to hear at the time?