Talk of contact tracing apps to tackle COVID-19 serves to highlight the difficult balance between using data to personalise services and robust data protection. Whether your organisation is involved in building these solutions or not, Craig Suckling of IAG Loyalty suggests there are four principles to keep you on the right side of your customers.
if there is limited trust in the data, should decisions be offloaded to an algorithm and other cutting-edge technologies? As organisations look to build up their capabilities and use of AI and machine learning, Clinton Hook of Experian argues for a renewed focus on their foundational component - good quality data.
Most businesses are managing an enormous amount of data. However, simply collecting data isn’t the same as understanding it. Roberto Sigona of Qlik explains why organisations need to improve their data literacy.
Leyre Murillo-Villar is chief data officer and data control lead at BNP Paribas. She is also a member of the Women in Data 20 in Data and Tech list. She told DataIQ about the need to close the gender gap and how data is at the heart of managing risk.
Chris Render of Hermes the parcel delivery company is responsible for data infrastructure and data processing. He tells Toni Sekinah about the digital transformation his company is undertaking and how it is being supported by a data transformation.
Electronics giant Siemens and blood cancer charity Anthony Nolan are both improving their data practices with a self-service analytics platform. Toni Sekinah hears from Jon Cajacob and Franky Stephenson who say that self-serve analytics is making their organisations more efficient and more productive, and the charity data is no longer in a ’shack’.
Data integration platforms collect, sort and transform data so it can be used for other business needs within an organisation. Valentino Baraldo of Diana Ecommerce Corporation and Mike Kiersey of Boomi told Toni Sekinah what benefits Diana gets from using integration platform Boomi and the other capabilities it has.
GDPR wasn’t the data apocalypse many anticipated, but it has changed how consumers view their data. For companies that respect this shift and learn how to orchestrate customer data effectively, there are rewards to be had, argues Tealium’s Lindsay McEwan.
High profile data breaches have put CISOs under the spotlight and emphasised the limitations of what conventional cyber-security can achieve. Alongside technology to prevent unauthorised access, you also need to be tracking where your data is ending up, as DQM GRC’s Peter Galdies explained to DataIQ.
Andy McPhee of AstraZeneca manages a large team of data engineers working with almost all aspects of data within the pharmaceutical giant. He told Toni Sekinah the major data challenge his company was facing and the company-wide strategic initiative that has data at the heart of it.