AI is being adopted rapidly as organisations try to future-proof their business. But in the headlong rush to automate, are there risks in not getting the data basics sorted first? Can a more measured approach deliver better outcomes? Robert Goodwin of Wunderman considers.
Following the Boeing 737 Max crashes, questions need to be asked about the use of data and automation in connected vehicles. Far from being just an issue for the airline industry, all sectors adopting AI need to start thinking about how they arbitrate conflicting information and when to let the human back into the loop. By David Reed
Everybody is talking about AI, but how many marketers are actually doing it - or capable of adopting it? Based on a new survey carried out by the DMA into the skills that marketers see as important for the future, head of insight Tim Bond says it is time to augment your intelligence about AI.