Last year, self-styled “data cheerleaders” Caroline Carruthers and Peter Jackson published the Chief Data Officer’s Playbook, a manual for newly-appointed data leaders who have joined companies that are planning to or have recently started on a journey of data transformation.
Their latest instalment, Data Driven Business Transformation-How to disrupt, innovate and stay ahead of the competition, feels a bit more polished and better finished than the last. But what is important is the content. Jackson, the director of group data sciences at Legal and General, and Carruthers who is director at Carruthers and Jackson wanted to really impress on readers some key messages.
One is to use data properly and responsibly. Another is that a data driven business transformation is not the same as a digital-driven or a digital transformation and this book is making the case for the former.
“You should have a data enabled organisation with ethics and governance built in,” they write.
This book also has tools for the implementation of such a transformation, but there are levels to it. A low level transformation is the transformation of a single business process, enabled by data.
Companies that have a higher level of data maturity can go through a data-driven business transformation which transforms the whole organisation but reaches an end state.
The top tier transformation, that can only be attempted by the most data mature organisations, is a total data driven business transformation with the end goal of continuous improvement. Carruthers and Jackson named this type of transformation ‘D3’.
They wrote: “A shift to this level of transformation will be seismic and fundamental but will set up an organisation to succeed and continue to succeed as markets, competitors, opportunities and challenges develop and continue to emerge, both internally and externally.”
A D3 approach encompasses changes to people, processes and technology and is all about taking an incremental approach to testing and iterating to make cumulative gains.
Thank you for your input
Thank you for your feedback
DataIQ is a trading name of IQ Data Group Limited
10 York Road, London, SE1 7ND
Phone: +44 020 3821 5665
Registered in England: 9900834
Copyright © IQ Data Group Limited 2024