Since launching less than two years, the Nectar360 insight and analytics team has delivered on a range of high-impact projects. These include major new Nectar partnerships with brands such as Avios and development of the industry-leading Sainsbury’s Insight Platform. Annually, the team evaluates over 500 media campaigns for FMCG suppliers.
Last year, the team published its first whitepaper, “Winning in grocery during and after Covid.” The team sits at the heart of the Nectar360 business, formed in 2019 when Nectar’s loyalty programme merged with B2B agency I2c. Its members are well placed to drive value for a multi-industry client base, with access to consumer data covering two-thirds of UK households.
Development opportunities are central to the team’s strategy. Colleagues participate in a monthly skills day, while regular innovation days see the team step back from BAU to focus on strategic questions and hypotheses. Members can take part in internal academy sessions, in which colleagues assist one another with their personal development plans. Thanks to Nectar360’s relationship with Sainsbury’s, the insight and analytics team can leverage Sainsbury’s wider learning capabilities for both technical and non-technical training.
The team had only been together for a few months when lockdown hit. Its successes over the past two years are testament to the strength of the culture that the team has been able to foster. A sharp focus on wellbeing has been integral to the team’s strength. It uses designated wellbeing champions, passionate colleagues who help to raise awareness of available support such as Nectar360’s employee assistance programme. The team also champions diversity through designated diversity and inclusion representatives.
Recognition is a powerful motivational tool, particularly within the remote working environment, and the team acknowledges this with an analyst of the month award. This year, the team has gone above and beyond by providing more than 900 hours of pro-bono analytical work to seven charities, highlighting the organisation’s dedication to championing Data for Good initiatives.
Nectar360’s insight and analytics team constantly strives for a balance between development, culture and access to data, driving real value for the business, even within the remote working environment.
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