GDPR wasn’t the data apocalypse many anticipated, but it has changed how consumers view their data. For companies that respect this shift and learn how to orchestrate customer data effectively, there are rewards to be had, argues Tealium’s Lindsay McEwan.
With data being hailed as the fuel for the fourth industrial revolution, it’s no surprise to see new research emerging tying data maturity to business success. But what are the key ingredients for data maturity? And what are the key benefits? A new study has the answers.