if there is limited trust in the data, should decisions be offloaded to an algorithm and other cutting-edge technologies? As organisations look to build up their capabilities and use of AI and machine learning, Clinton Hook of Experian argues for a renewed focus on their foundational component - good quality data.
Experian is a FTSE 100 business with a history it can trace back to 1968. So it may seem surprising that a company which trades in data only set up a central data office relatively recently. Jonathan Westley, chief data officer, talked to DataIQ about his role and why data as an internal area of focus has moved to the foreground.