A robust data strategy is integral to any organisation’s success today. Only by educating workforces in data analysis can businesses capitalise on the transformative insights that are now available to them.
In fact, a McKinsey survey suggests that organisations that heavily use customer analytics are 23 times more likely to outperform their competitors that don’t in terms of acquiring new customers.
Take Starbucks, for example. The brand uses data in many intelligent ways to personalise the customer experience, optimise supply chain processes and use location-based data analysis to determine which areas are likely to result in profitable new stores.
The company’s earnest data strategy has enabled Starbucks to become a global brand boasting 90 million transactions per week, with around 28% of its US orders coming from Starbucks app.
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