Data and analytics articles

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Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

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Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

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Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

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Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Conferences

DataIQ conferences provide a industry-leading platform to learn from the leading practitioners and inspirational leaders across the data and analytics industry.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

Membership

About Us

New to DataIQ?

Data and analytics articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Amplify the human to bridge the analytic divide

17 Sep 2020by Nick Jewell

Digital transformation has evolved so rapidly in recent years that an “analytic divide” is now emerging, with many organisations fearing they need complex code and high-level data science skills to compete. But as Nick Jewell of Alteryx explains, the right mind-set combined with next generation tools can quickly close the gap between leaders and laggards.

How to create an amazing corporate hackathon

14 Sep 2020by Jane Smith

Hackathons have huge appeal for talent management and acquisition, bringing with them some much-needed, tech-fuelled zeitgeist. To get the best out of them, you need to do careful preparation and goal-setting. Jane Smith shares a tip list based on her experiences to help you have a successful hack.

Medical blue light scenarios get the green light for analytics

07 Sep 2020by David Reed

The trend towards using data and analytics to improve patient outcomes in the NHS has been accelerated by the Covid-19 pandemic. According to research by Qlik, 84% of NHS Trusts reported using data analytics to support patient care and operations during the crisis. Two of them told DataIQ how they have adopted new tools and what impact they have had.

Writing your data and AI ethics policy? You are not alone

03 Sep 2020by Helen Crooks

If you have been charged with creating your organisation’s data ethics and AI policy, you might feel over-faced by the quantity of material on the subject and baffled by the range of regulators and organisations involved. In this article, Helen Crooks maps out the vested interests and directs you towards the sources that matter.

NEW! DataIQ Podcast - 11: Nicky Klein, Anthony Morris and OS

10 Aug 2020by David Reed

In this edition, Nicola Klein explains why the CDO is the Swiss Army knife of corporate roles, Anthony Klein considers a decade of data-driven transformation, and we hear about the newly relaunched OS Data Hub. Presented by David Reed.

Good AI knows what you smell like

03 Aug 2020by Natalie Cramp

Retail recommendation engines do a passable job at inspiring customers to make routine purchases. But what about something as unique as perfume? Can you automate this most personal of choices? Natalie Cramp of Profusion takes the lid off how AI is doing just that.

Start here: Now implement your data strategy

22 Jul 2020by Lisa Allen

Getting your data strategy signed-off by the organisation is a great moment. But it is not the end of the task - it is actually where the work really begins. Lisa Allen of DAMA (UK) identifies the critical steps you need to take next.

Driving social benefit with good data, used the right way

20 Jul 2020by Jonathan Westley

The opportunities for data to help society respond to long-standing and emerging challenges is limited only by our imaginations. Covid-19 has highlighted this fundamental importance of data and technology. Jonathan Westley, CDO at Experian, points out some examples.

5 hurdles to overcome when rebuilding data and analytics teams

15 Jul 2020by Jorgen Heizenberg

The economic recession has taken many data and analytics leaders back to their early days with a reduced headcount and shortage of deployable talent. Rebuilding will mean tackling some of the obstacles they already faced, plus a few new ones. Jorgen Heizenberg of Gartner offers five ways to restart the data revolution.

How to make the most of a dwindling Covid-19 marketing budget

07 Jul 2020by Richard Shore

marketing is often one of the first departments to be hit by budget cuts when times get tough. Yet marketing activity can play an instrumental role in revenue generation and customer retention. Richard Shore of Dun and Bradstreet explains how a new data-driven playbook can help.

Data assets and data culture

Download this exclusive research by DataIQ and find out which organisations have achieved full alignment between their data and business strategies and how ...

Better data, better marketingIn Partnership with Royal Mail

The cost of poor data quality on the organisation now stands at 8.8% of annual revenue. Download this report by DataIQ and Royal Mail to explore key data ...

Driving value from non-personal dataIn Partnership with Barclays

This report provides fascinating insights into how business organisations are harnessing the power of non-personal data. It underlines the critical importance ...

Customer data platforms: Integrating data, transforming enterprisesIn Partnership with Tealium

This report presents the findings from a survey across 101 companies to identify their goals for digital transformation and data integration, together with the ...

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