Data and analytics articles

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

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Knowledge

Articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

Reports

Research-led insight and guidance into the use, adoption and impact of data and analytics across organisations and the changing nature of consumer trust and participation in the data-value exchange

Market Insight

A selection of free reports, whitepapers and case studies from our community of service providers.

Events

DataIQ Digital

DataIQ Digital is our digital platform providing the opportunity to attend upcoming webinars, or watch previous webinars on-demand.

Awards

Are you an analytics ace? Does your business buzz with brilliant data brains? Then get the recognition you deserve with a DataIQ Award.

Member Workshops

Our workshop programme develops the soft skills of data, analytics and insight practitioners so they take data and analytics out into their organisations effectively.

Leadership Events

Our leadership round-tables, accelerator sessions and executive briefings provide a secure forum for learning and discussion on key industry topics.

Recognition

DataIQ 100

The first and only fully-curated power list of the most influential data and analytics practitioners in UK organisations.

Advisory Board

The influential business leaders who sit on our advisory board support the development of DataIQ Leaders with vision, guidance and advocacy.

New to DataIQ?

Data and analytics articles

Profiles, features and insights on the key trends, leaders, emerging stars and best practices within data, analytics and data science, originated by DataIQ and our partners

How to advance your data skills through apprenticeships

14 Apr 2021by Lisa Barrett

Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.

TrustFord - gearing-up for data-driven marketing

12 Apr 2021by David Reed

TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.

NEW! DataIQ Podcast - 14: NHS England and UnileverIn Partnership with Royal Mail

07 Apr 2021by David Reed

In this edition, we talk to Ming Tang about the role of data in healthcare, Andy Hill of Unilever about the global impact of data, and Paul Davison of Royal Mail about research into how Covid-19 is affecting data investment plans.

Ausrine Rimeikyte - keeping data on course

22 Mar 2021by David Reed

After a short course in data at university alongside her undergraduate degree in maths and economics, Ausrine kickstarted her data career with an internship at BMW where she taught her colleagues how to use Tableau software. She shared with DataIQ her passion for data and what non-technical people can gain from becoming data literate.

Why generic data literacy won’t advance the culture of your business

02 Mar 2021by David Reed

Do you want your business to understand data? Or do you want it to think smarter, using data to enable better questions and more effective decisions? That’s the difference between just focusing on data literacy and looking to embed a true data culture, argues David Reed.

NHS England’s Ming Tang named most influential person in data in 2021

02 Feb 2021by Marketing DataIQ

DataIQ has chosen Ming Tang, managing director of data and analytics at NHS England, as the most influential person in data and analytics in the 2021 edition of the DataIQ 100. In partnership with Tableau, it is the first and only fully-curated power list of the data industry’s key figures.

3 ways DataOps can deliver business value this year

18 Jan 2021by Ted Friedman

DataOps can help deliver insights faster, with higher quality and resilience in the face of constant change. But there is a lot of confusion about what DataOps really means. Ted Friedman of Gartner outlines three value propositions that make sense of this approach.

Is 2021 the big year for data science?

11 Jan 2021by Natalie Cramp

The outsized role data science played last year has positioned the industry to thrive in 2021. Profusion’s Natalie Cramp considers some big changes over the next 12 months that will dictate how data science is used by organisations over the next decade.

NEW! DataIQ Podcast - 13: NatWest Group and Department for Education

07 Jan 2021by David Reed

In this edition, we have two extended interviews. Lynn Usher, data capability manager, talks about the NatWest Group Data Academy, winner of the 2020 DataIQ Awards Grand Prix. And Neil McIvor, chief data officer and chief statistician at the Department for Education, talks about holding two very different roles.

Keeping the world’s workforce employable in the era of Industry 4.0

04 Jan 2021by James McLeod

The increasing influence of automation and the decentralisation of labour have accelerated the rise and fall of demand for specific skills. Companies must fundamentally change the way they view skills, training and career development to stay abreast of this change. James McLeod of Faethm explains how to adapt and re-skill.

Market Insight

New data, better businessIn Partnership with Barclays

This simple five-step guide summarises the attributes one needs to look out for when evaluating new data providers. As data becomes ever more important as a ...

How to enter the DataIQ Awards 2021

The DataIQ Awards 2021 will honour both companies and individuals that have demonstrated excellence in the data industry over the pasts 12 months. This eBook ...

Driving recovery with better data qualityIn Partnership with Royal Mail

The challenges that businesses have faced with their data and marketing look very similar, as many of the findings in this latest round of research highlight. S...

How to scale data science (when nobody else understands it)In Partnership with Domino Data Lab

For many companies, their investment in data science and their emphasis on making it a first-class corporate function have paid significant benefits. They’re ...

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