Are your tried-and-tested models not delivering the expected outcomes? Until now, your internal data was the most valuable and a strong predictor of customer behaviour. But the health crisis has changed all that, so your data strategy needs to change too, says James Morgan.
In this edition, we talk to Anita Fernqvist of Zurich Insurance, Kinnari Ladha of TUI and the team from JCURV about awards and the importance of recognition. Plus, Paul Davison of Royal Mail on data for good and the impact of data quality.
How do you communicate a complex idea like an epidemic curve to people with minimal understanding of data? Alan D. Duncan of Gartner says the key is to use story telling techniques that make the subject engaging and emotional.
It’s more important than ever for companies to be able to make decisions based on data. But creating a data-driven culture isn’t simple. Zara Hawkins, data culture evangelist, Looker offers four suggestions for what to do to get it started.
Data and digital technologies will be at the heart of efforts to contain the virus and deliver the health and economic interventions needed to support those impacted. Liz Brandt of Ctrl-Shift explains why a trusted personal data mobility framework should sit at the heart of the remobilisation.
Entering an award is easy. Submitting something that grabs attention and makes an impact - that’s the hard part. Caroline Florence suggests six ways to make your DataIQ Awards entry stand out and become a winner.
Each year, DataIQ Awards honours a long-standing and influential member of the data industry with the Professor Derek Holder Lifetime Achievement Award. DataIQ asked last year’s winner, Keith Dugmore, what it meant to receive the accolade.
As easing of lockdown starts to look like a possibility, there are many unknowns about consumer behaviour that need to be addressed. Data science can help and it is no longer the preserve of large organisations, SMEs can benefit, too, argues Natalie Cramp of Profusion.
Business success depends on empowering frontline employees to make real-time decisions, yet only 7% of organisations are fully equipping their teams with analytic tools and resources, according to new research. Spencer Tuttle, vice-president EMEA, ThoughtSpot, which commissioned the research, explained to DataIQ how this paradox can be resolved.