Is your company part of the £10 billion data skills gap facing UK plc? Demand for specialist data skills has tripled since 2013, but supply via schools and universities has not kept pace. One way to fix this is by offering data apprenticeships and gaining a skilled, diverse workforce as a result, argues Multiverse’s Lisa Barrett.
TrustFord is the largest Ford dealer group in the country with over 1.8 million customers across its network. To support more effective marketing campaigns, it created a new single customer view which has improved personalisation and efficiency. Head of CRM Phil Rutter explains what was needed and how they made it happen.
In this edition, we talk to Ming Tang about the role of data in healthcare, Andy Hill of Unilever about the global impact of data, and Paul Davison of Royal Mail about research into how Covid-19 is affecting data investment plans.
After a short course in data at university alongside her undergraduate degree in maths and economics, Ausrine kickstarted her data career with an internship at BMW where she taught her colleagues how to use Tableau software. She shared with DataIQ her passion for data and what non-technical people can gain from becoming data literate.
Do you want your business to understand data? Or do you want it to think smarter, using data to enable better questions and more effective decisions? That’s the difference between just focusing on data literacy and looking to embed a true data culture, argues David Reed.
DataIQ has chosen Ming Tang, managing director of data and analytics at NHS England, as the most influential person in data and analytics in the 2021 edition of the DataIQ 100. In partnership with Tableau, it is the first and only fully-curated power list of the data industry’s key figures.
DataOps can help deliver insights faster, with higher quality and resilience in the face of constant change. But there is a lot of confusion about what DataOps really means. Ted Friedman of Gartner outlines three value propositions that make sense of this approach.
The outsized role data science played last year has positioned the industry to thrive in 2021. Profusion’s Natalie Cramp considers some big changes over the next 12 months that will dictate how data science is used by organisations over the next decade.
In this edition, we have two extended interviews. Lynn Usher, data capability manager, talks about the NatWest Group Data Academy, winner of the 2020 DataIQ Awards Grand Prix. And Neil McIvor, chief data officer and chief statistician at the Department for Education, talks about holding two very different roles.
The increasing influence of automation and the decentralisation of labour have accelerated the rise and fall of demand for specific skills. Companies must fundamentally change the way they view skills, training and career development to stay abreast of this change. James McLeod of Faethm explains how to adapt and re-skill.