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The rise of political manipulation through social media has sparked the launch of a new browser plug-in which scuppers the psychometric profiles used by data analysts to target users with messages aligned to their expectations, making them more receptive to the messaging. Developed by Grey in Germany for publisher The Handelsblatt Group - and backed by mobile phone firm Orange - the Data Corrupter claims to prevent such a manipulation and pops the digital filter bubble.
New evidence has emerged of the uphill battle brands are facing to offer personalised services online, with two-thirds of UK consumers saying they are increasingly concerned about how companies use their personal information, such as name, email, location, and marital status.
City University of London is attempting to tackle the looming skills shortage by launching a new qualification for budding data scientists, which it claims will be the only MSci - a combined bachelors and masters - for data science available in the UK.
General Election "purdha" might have been called, shutting down all Government business until June 9, but the House of Lords is continuing to take evidence into its inquiry into the EU Data Protection package, quizzing experts on how the UK will fare following Brexit.
Chief marketing officers concede that they are not doing enough to keep customer churn rates down yet continue to prioritise customer acquisition efforts simply because they stil do not have the data or technology in place to track their customers.
Technology giants are among the least trusted by consumers when it comes to handling customer data, according to a new study by the Chartered Institute of Marketing as part of a new initiative calling on businesses to be more responsible with the way they manage their information.
The Information Commissioner's Office is wading through over 300 responses to its controversial draft GDPR consent guidance, which has been slated by both the DMA and the Fundraising Regulator.
Businesses large and small are being urged to protect themselves against cyber crime after new Government statistics have revealed that nearly half of all UK businesses suffered a cyber breach or attack in the past 12 months, which Whitehall insists could have been prevented by signing up to the Cyber Essentials scheme.
UK businesses feeling the pressure over getting in shape for the EU General Data Protection Regulation have been given a fresh opportunity to shape the legislation in a call for views on exemptions, defined as "derogations", where the UK Government can exercise discretion over how certain provisions will apply.
Facebook is on the verge of agreeing a deal with the regulator that will allow it to finally start using data gathered from WhatsApp users, after the firm was forced to suspend the controversial plans in November last year.
The Information Commissioner’s Office is seemingly leaving no stone unturned in its investigation into nuisance calls over personal injury claims after it executed a further two search warrants in the North West as part of its ongoing enquiries.
Data professionals may spend hours each day attempting to find ways of rewarding existing customers but they could soon have their work cut out in the broadband market after a new probe found that loyalty simply does not pay; those who do not shop around after their fixed rate deals expire end up being hit hard in the pocket.
As if the prospect of paying an annual interest rate of 1,286% was not stressful enough, 245,000 Wonga customers in the UK - and 25,000 in Poland - are now facing up to the consequences of losing their most confidential information following a mass data breach at the payday loan firm.
The British Chambers of Commerce is calling on UK firms to do more to tackle the growing digital and data skills crisis on the back of a new survey which found that a dearth of expertise is having a serious impact on productivity.
As students gear up for the first Creative Data Academy in Scotland, the head of IDM-DMA Employability has urged the marketing industry to attract the right talent to ensure companies keep up with consumers when it comes to digital adoption.
The Charity Commission is set to launch its own investigation into 11 charities - including major brands Cancer Research UK and the NSPCC - after the Information Commissioner’s Office issued a raft of "discretionary" fines against them, ruling they had breached the Data Protection Act by misusing donors’ personal data.
UK consumers are becoming increasingly concerned with businesses using artificial intelligence to interact with them, even though millions are already using AI robots in their day to day lives.
EU justice commissioner Véra Jourová has called on the US government to reaffirm its commitment to Privacy Shield - the transatlantic data transfer pact - ahead of the first review of the agreement, which is to take place in September.
The Government Digital Service has released its framework of digital, data and technology roles as part of plans to recruit and retain specialists in the fields at a time when the public sector is facing fierce competition from UK business to attract the best candidates.
Companies are being urged to use the run up to GDPR "D-Day" in May next year to educate consumers about the new laws and show them that the brands they do business with can now be trusted to act responsibly with their data.
The Office for National Statistics (ONS) has opened a hub to explore new digital data sources and technologies, in an effort to improve the analysis and measurement of business and government data.
While the quest to gain the right permissions for marketing is one of the main focuses of companies' preparations for the implementation of GDPR, new data breach figures - which show 44 data records are being compromised every second - send out a clear warning that even if you have the right consent, making sure the data is safe is just as crucial.
The UK Government could be heading for a new privacy battle with Brussels, as well as UK politicians on both sides of the political divide and privacy campaigners, after calls to allow police to access to encrypted messages in case of terrorist attacks.