Latest Data News
24th May 2016
The UK Government has joined forces with 13 other EU countries to call for a more flexible approach to regulations on data-driven business in order to help boost the digital economy.
24th May 2016
More galling news for the sceptics - worldwide revenues for big data and business analytics will grow from nearly $122bn (£83.5bn) in 2015 to more than $187bn (£128bn) in 2019, according to a new study, which claims large companies will be the biggest adopters of the technology.
24th May 2016
As a result of rapid growth and demand from its data-driven community, DataIQ has moved to larger offices situated in Mayfair, London.
23rd May 2016
The Information Commissioner's Office has outlined how it plans to issue its guidance on the EU General Data Protection Regulation, which comes into force on May 25 2018.
20th May 2016
The row over the new Privacy Shield - designed to replace the Safe Harbour transatlantic data transfer deal - continues to rumble on after a meeting of EU national representatives failed to reach an agreement this week.
19th May 2016
The Information Commissioner's Office has welcomed Government plans to give the regulator extra powers in its pursuit of companies making nuisance calls and sending spam texts, revealed in the Queen's Speech this week.
Latest Blogs & Articles
Blog by Clare Kiteley, Commercial Director, Serendipity2 on 25th May 2016
Whether a venue, online site or store, the process to drive footfall or online traffic is the same. The ability to target customers and prospects at the right time with the right offering is key. Please read the below pointers which will provide a solid foundation for any marketing strategy. If your business isn’t driven by necessity or pure convenience then you need to be driving interest and sales....
Article by Nick Johnson, partner, Osborne Clarke on 17th May 2016
With the ink not even dry on the General Data Protection Regulation (GDPR), the European Commission is gearing up for a review of the ePrivacy Directive. An official from the Commission's DG CONNECT indicated in January that the Commission is looking to announce a proposal for reform of the Directive in 2017, with a twelve-week public consultation expected to be launched by the end of March 2016.
Article by Mike O’Brien, CEO Jam Partnership and CVO CYBORGg on 16th May 2016
Despite the embryonic promise of big data and data science to deliver a data-driven, customer-centric revolution in marketing, I see little evidence of the omnipotent single customer view data experience developing any time soon. Science is driven by data. Much of what we do in marketing is still driven by wishful thinking.
Blog by Jim Conning, managing director, Royal Mail Data Services on 13th May 2016
What is the best way to tackle customer churn? According to our research – conducted among 185 marketers by DataIQ - the solution is to concentrate their efforts on acquiring new customers. Nine out of every 20 marketers told us that they addressed customer churn by bringing on-board new buyers. Other tactics include reactivating lapsed customers, which 17 per cent of marketers name as their primary goal, or getting existing customers to buy...
Article by David Reed, director of research and editor-in-chief, DataIQ on 13th May 2016
Faced with growing demand for multi-channel retailing to both trade and consumers, the builders’ merchant and home improvement chain recognised a pressing need to improve its product data. David Reed finds out how better data is now driving better sales.
Recent blog posts
- Need help driving traffic or footfall to your business?
- Ensuring compliance is part of your transition to the cloud
- Predicting the EU Referendum in the age of connected data
- The what, not the how: the true value of the modern marketing database
- Unlocking the value of data in your business: How data can reinforce strategic decision making
- Actually, Seth, more data is more than you’re hoping for
- Looking to fix customer churn? First fix your data
- Warning: You have 750 days to comply
- Hiring a data science team? Think Belbin, not Myers Briggs
- How to do programmatic creatively