Latest Data News

The UK Government has joined forces with 13 other EU countries to call for a more flexible approach to regulations on data-driven business in order to help boost the digital economy.
More galling news for the sceptics - worldwide revenues for big data and business analytics will grow from nearly $122bn (£83.5bn) in 2015 to more than $187bn (£128bn) in 2019, according to a new study, which claims large companies will be the biggest adopters of the technology.
As a result of rapid growth and demand from its data-driven community, DataIQ has moved to larger offices situated in Mayfair, London.
The Information Commissioner's Office has outlined how it plans to issue its guidance on the EU General Data Protection Regulation, which comes into force on May 25 2018.
The row over the new Privacy Shield - designed to replace the Safe Harbour transatlantic data transfer deal - continues to rumble on after a meeting of EU national representatives failed to reach an agreement this week.
The Information Commissioner's Office has welcomed Government plans to give the regulator extra powers in its pursuit of companies making nuisance calls and sending spam texts, revealed in the Queen's Speech this week.

Latest Blogs & Articles

Whether a venue, online site or store, the process to drive footfall or online traffic is the same.  The ability to target customers and prospects at the right time with the right offering is key. Please read the below pointers which will provide a solid foundation for any marketing strategy. If your business isn’t driven by necessity or pure convenience then you need to be driving interest and sales....
With the ink not even dry on the General Data Protection Regulation (GDPR), the European Commission is gearing up for a review of the ePrivacy Directive. An official from the Commission's DG CONNECT indicated in January that the Commission is looking to announce a proposal for reform of the Directive in 2017, with a twelve-week public consultation expected to be launched by the end of March 2016.
Despite the embryonic promise of big data and data science to deliver a data-driven, customer-centric revolution in marketing, I see little evidence of the omnipotent single customer view data experience developing any time soon. Science is driven by data. Much of what we do in marketing is still driven by wishful thinking.
What is the best way to tackle customer churn? According to our research – conducted among 185 marketers by DataIQ - the solution is to concentrate their efforts on acquiring new customers. Nine out of every 20 marketers told us that they addressed customer churn by bringing on-board new buyers. Other tactics include reactivating lapsed customers, which 17 per cent of marketers name as their primary goal, or getting existing customers to buy...
Faced with growing demand for multi-channel retailing to both trade and consumers, the builders’ merchant and home improvement chain recognised a pressing need to improve its product data. David Reed finds out how better data is now driving better sales.