The Tools to Survive the Data Apocalypse
Monday, 13 March, 2017 - 09:45
The data apocalypse is looming: a data sharing "recession" is approaching.
How can brands survive?
Rapp's three step customer-centric approach to the data value exchange will genuinely help brands understand, adapt and thrive in 2017 and beyond.
Understand the new rules of engagement: Why, and what exactly, do you need to understand - and what should you do with your newfound knowledge?
Adapt to meet new consumer expectations of value: which 3 priority levers are available to brands to drive consumer value perceptions?
Thrive in a future that puts control in the hands of the customer: What is Privacy by Design, how do you apply it and what does it mean for consumers?
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