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1 Andy Day

Chief data officer, Sainsbury’s

A true data leader, Andy has also shown that the best practitioners can be business leaders, too

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2 Kjersten Moody

VP Information and Analytics, Unilever

Kjersten has moved to the frontline of placing analytics at the heart of a global business

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3 Elizabeth Denham

Information Commissioner, Information Commissioner’s Office

Elizabeth has to encourage the industry to do the right thing at a game-changing time for data protection

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4 Stephen Deadman

Global deputy chief privacy officer, Facebook

At the planet's biggest data owner, Stephen is trying to forge a new data paradigm

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5 James Morgan

Director of management information, British Gas

Driving transformation while rooted in best practice, James is a benchmark leader in the data industry

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6 Peter Williams

Head of enterprise analytics, Marks and Spencer

Pete is an enthusiast for the power of data to connect and empower business as well as society

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7 Sherine Yap

Global head of CRM - Shell Retail, Shell

A career marketer, Sherine loves the creativity of the data industry (and hates its silos)

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8 Rob Kent

Chief data officer, Royal Mail

Rob is driving data-driven decision making that is part of an enterprise-wide change programme

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9 Sanjeevan Bala

Head of data planning and analytics, Audience Technologies and Insight, Channel 4

Sanjeevan is using data to innovate the future of TV and grow digital revenues

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10 Gillian Docherty

CEO, The Data Lab

At the nexus of industry and academia, Gillian advocates the life-changing potential of data

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Yasmeen Ahmad

Practice partner analytic business consulting, Teradata

Yasmeen is telling the story of breakthrough data and analytics to organisations large and small

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Paul Alexander

CEO, Beyond Analysis

An insight-minded practitioner, Paul is an advocate of the transformational power of data in business

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James Alty

Managing director, Apteco

James has put his company’s technology at the heart of the new data-driven economy

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Christine Andrews

Managing director, DQM GRC

Christine is helping organisations to become GDPR-compliant and avoid having a data disaster

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Martin Aylward

Head of smart technology delivery, EDF Energy

Martin is taking his data, digital and marketing skills into the truly big data world of smart meters

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John Belchamber

Head of global business intelligence, Telefónica

Highly-focused on ensuring data is deployed effectively, John leads a unicorn team around the globe

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Lester Berry

Head of customer analytics and modelling, John Lewis Partnership

Lester is committed to ensuring the value of data is never knowingly undersold within one of the UK’s best-loved retailers

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Tom Betts

Chief data officer, Financial Times

Tom is turning data into big news at the FT where he now holds a seat on the board

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Mahesh Bharadhwaj

Director, strategic analytics, new customer, Barclaycard UK

An enthusiast for the power of data analytics to drive real-world results, Mahesh is a credit to the industry

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James Blake

CEO, Hello Soda

James is using big data to expand financial inclusivity and help businesses make better decisions

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Martin Boddy

CEO, Jaywing

Martin is back in the business he founded bringing the possibilities of data and analytics to a wide client base

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Lara Bonney

UK country director, Epsilon Abacus

Lara is working to help clients co-operate in sharing data and ideas to improve their marketing

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Liz Brandt

CEO, Ctrl-Shift

Liz brings her passion for empowering individuals to the creation of the personal information economy

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Catherine Brien

Data science director, The Co-operative

Catherine is helping the Co-op beachme data-driven as it gets back to business

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Mike Bugembe

Chief analytics officer , Just Giving

A data science almost from birth, Mike has literally written the book on how to make big data work

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Robbie Burgess

Global data privacy programme manager, RELX data protection and privacy group, RELX Group

Robbie is ensuring the group is GDPR-ready while still achieving its business goals

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Mark Chapman

Director of insight and analytics, Virgin Media

Mark is helping to fuel growth through the deployment of data-led intelligence

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Mark Chipperfield

Head of data management, BBC TV Licensing

Mark is supporting the BBC on its privacy journey as it maintains a focus on its audience

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Chris Combemale

CEO, DMA Group

Chris is leading the DMA through a time of change when all marketing is becoming data-driven

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Jim Conning

Managing director, Royal Mail Data Services

Jim is driving value for the group both internally with a SCV and externally for clients of its services

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Liz Curry

Head of CRM, Comic Relief

Liz is the translator between the charity’s needs and the technical teams that deliver

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Helen Crooks

Chief data officer, Lloyd’s of London

Helen is ensuring data is at the heart of the insurance market’s transformation

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Andy Crisp

EU data strategy leader, D&B

Andy is using data science and AI to improve data quality and increase availability

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Sue Daley

Lead, big data, mobile, social, techUK

Sue is ensuring all stakeholders share in the benefit of transforming to a data-driven economy

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Vince Darley

VP growth, Deliveroo

Vince has a track record in optimisation that he is now applying at the delivery start-up

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Mike de Halpert

Director European analytics, eBay

Mike is using a real big data set to improve the customer experience on the world’s marketplace

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James de Souza

Head of customer analytics, Post Office

With its new analytics centre of excellence, James is putting data at the heart of the Post Office

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Michelle de Souza

Chief data officer, Age UK

Michelle is something special in fundraising - the first CDO in the charity sector

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Ryan den Rooijen

Head of data, Dyson

Ryan is taking his analytics and insight skills to the innovative manufacturer

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Chris Dobson

Consultancy director, Aquila Insight

Chris is focused on making the complex simple so it delivers value for clients

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Florian Douetteau

CEO, Dataiku

Getting back to data science has returned Florian to his first love

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Usama Fayyad

Chief data officer, Barclays

The world's first-ever CDO now has a global role building the bank's data-driven infrastructure

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George Frangou

CEO/Founder, Massive Analytic

George is positioning the business to be a major player in the IoT and big data markets of the future

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Matthew Fryer

VP data science and chief data science officer, EAN, hotels.com & venere.com

Matthew is using AI to create great online experiences that lead to wonderful holidays

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Stephen Gilbert

Head of CRM and loyalty, MoneySuperMarket

Stephen is a data-driven marketer who gets how tech and insight can drive business

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Bobby Gill

Innovations and data platforms director, The Economist Group

Bobby has built a new data platform that is driving out insights and profits for the media company

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Jason Goodwin

Managing director, Experian Data Quality UK&I

Jason is driving better quality data and better decisions made by organisations using it

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Paul Hollands

Head of CPB data and analytics, RBS

Paul has been at the centre of a transformative year for data and analytics at RBS

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Sean Jackson

CMO, Exasol

Linguistics’ loss is marketing’s gain as Sean tells the story of analytics’ power for business

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Payal Jain

Managing director, DT One

Last year’s Number One, Payal is now taking on a new range of challenges as a consultant

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Matt Jarman

Director of data, insight and visualisation, CACI

Matt has control of both the data and creative teams to ensure true insight-driven marketing outputs

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Matthew Keylock

Director of data insight, YOOX Net-a-porter

Using data and insight, Matthew is bringing science to the abstract mindset of luxury fashion

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Steve King

Co-founder and CEO, Black Swan Data

Steve’s data science venture is his most successful start-up (and a good social platform, too)

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Henry Lawson

CEO, autoGraph

Henry is helping to realise the vision of opt-in GDPR-compliant data for marketing

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Richard Lees

SVP and CEO, Merkle | DBG

Richard is steering the business into the international arena and across functional silos

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Ian Liddicoat

Global head of data, technology and analytics, Zenith

Ian is taking data science into the heart of media and marketing, as well as up to the boardroom

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Iain Lovatt

Chief executive, Blue Group

Iain is combining business entrepreneurship with industry-focused advocacy and initiatives to grow the talent pool

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Ken Macpherson

Head of consumer insight and data, Mail Newspapers

A data professional with deep publishing experience, Ken is now segmenting the Mail’s customer base

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Paul Maltby

Director data projects, Department for Communities and Local Government

Paul has been transforming government services with data, first at GDS and now in communities

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Andrew Mann

VP, insight, CRM , pricing and promotions, Asda

Andrew is a trilingual data practitioner, equally skilled at talking with commercial, data or customer teams

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Helen Mannion

Head of business intelligence, giffgaff

Helen has built a best-in-class BI team that is returning significant business value and impact

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Roberto Maranca

Chief data officer, GE Capital International

Roberto left IT for data when he realised it was the red thread connecting his career

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Pete Markey

Brand and marketing communications director, Aviva

Pete is an award-winning marketer driving record sales from data-driven work

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Andy Mason

Head of knowledge management, Ageas

Andy’s analytical skills have delivered huge ROI via CRM in the call centre

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Steve Mattey

Head of operations, Blueberry Wave

Steve continues to drive the evolution of data and analytics (but don’t mention data scientists near him)

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Stacie Maxey

Director of database marketing, Domestic & General

Stacie has brought data science into play via a single view analytics database

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Nick McCarthy

Managing director EMEA, Signal

Nick is working with owned data to help brands identify customers and deliver an optimal experience

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Graeme McDermott

Chief data officer, Addison Lee

Taking data to boardroom level, Graeme is a true professional and pioneering CDO

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Lindsay McEwan

Vice president and managing director, EMEA, Tealium

Lindsay is enabling organisations to manage owned data ethically, creating helpful, real-time customer experiences that are measurable

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Steve McNicholas

Managing director, Marketing solutions division, Callcredit Information Group

Steve is working with clients on enhancing, cleansing and then interrogating data effectively to make compelling business decisions

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Dan McPherson

Director, CRM, Christie's

Dan has taken a pragmatic approach to building a personalised auction experience

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Menaxi Mistry

Group head Of BI and data solutions, CPP Group

Menaxi is evolving the data and analytics capabilities for the B2B2C services provider

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Joe Nathan

Director of information management, News UK

Joe is giving the newspaper business shot of vitamin D (data)

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Kim Nilsson

CEO, Pivigo

A former astrophysicist, Kim is working to ensure data science reaches critical mass within businesses

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Howard Ormesher

Director of group CRM, IM Group

Howard is transforming the B2B customer journey for the car importer using data

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Barry Panayi

Chief data officer, Amlin

With senior executive status and growing use of AI, Barry has insured his place in the 100

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Paul Parker

Head of data and analytics, Prudential

Paul is pushing Prudential’s transformation with the power of data and analytics

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David Payne

Head of data and CRM, World Pay

David has swapped the charity sector for the challenges of identity and analytics in payment processing

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Gareth Powell

Head of customer data and analytics, JD Williams

Retail has always been customer focused - Gareth is ensuring it is data-driven, too

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Brian Price

Chief data officer, Aldemore Bank

Brian is helping a challenger bank to overcome its data challenges

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Laura Scarlett

Data and insight director, Guardian News and Media

Laura is ensuring the publisher has data that it can trust

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Frances Ralston-Good

CEO, Hearts and Sciences UK

Frances is working at the intersection of addressable and anonymous media and the data fuelling it

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John Quinn

Head of customer insight, Scottish Power

John is powering up the data skills of the insight team to be ready for a disruptive year

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Ross Simson

Business intelligence programme director, Severn Trent

Ross has transferred his skills to turn on the data taps in the water industry

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Martin Squires

Head of customer intelligence and data, global insights, Wallgreen Boots Alliance

Martin is ensuring the retailer has a healthy understanding of its customers

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Carolyn Stebbings

Executive managing partner, RAPP

Carolyn is driving the compliant use of first-party data to make brand-consumer relationships more relevant and engaging

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Kate Teh

Director of legal, Daily Telegraph

Kate is ensuring the newspaper has a compliant understanding of its readers as it competes for their attention

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Jeni Tennison

CEO, The Open Data Institute

Jeni is leading the open data movement to release data’s triple benefit for business, individuals and society

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Ruaraidh Thomas

Managing director, DST Applied Analytics

Ruaraidh is helping clients to leverage the value of data and drive the compliant, effective use of big data

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Jon Waring

Director of customer marketing, Screwfix

Jon is bringing real-time marketing to the retailer as part of its strategic move to be more relevant

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Lauren Walker

Head of data strategy, partnerships and business development, Europe, IBM

Lauren has moved from politics to partnerships, creating industry-first data connections

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Lorraine Waters

Deputy chief data officer and global head of data policy, HSBC

Lorraine is at the heart of HSBC’s global data governance

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Dave Watkins

Data director, Yell

Dave is ensuring both data quality and innovation are at the heart of the B2B data business

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Peter Waugh

Head of digital and CRM, ODEON & UCI Cinemas

Peter is ensuring ODEON screens the right data

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Ian West

Vice President , Cognizant

Ian tirelessly encourages clients to break the bonds of business-as-usual to win the benefits of data’s could-bes

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Adam Williams

Managing director, DBS Data

Adam is ensuring data protection and compliance is at the heart of every process, project and task DBS undertakes

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Adam Williamson

Head of marketing effectiveness  , BA

Adam is giving personalisation wings at the airline with new data, analytics and tech solutions

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Stuart Wilson

VP EMEA, Alteryx

Stuart is putting self-service analytics at the heart of business transformations across sectors

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Caroline Worboys

Director, Starcount

Caroline is bringing customer and social data together to drive functional end emotional loyalty for brands

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Dina Yacob

Head of CRM, Avios

Dina is applying her insight skills to the world of travel rewards

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