Latest Blogs & Articles

Brands are increasingly boasting about the analytics they use to deliver products and services. If you get tempted by similar claims about what data science can do for you, be careful you understand what's really on offer, warns David Reed.
Customer experience holds immense promise with some CMOs expecting revenue uplift as high a 40%. David Reed heard from three brands - Permanent TSB, Allied Irish Banks and Sky - how they are building their Cx capabilities one step at a time.
Companies with a positive track record on diversity have better financial performance. In the wake of the viral anti-diversity memo by a now former Google employee, Altify’s executive chairman Donal Daly talks to Toni Sekinah about conclusions that can be drawn from the findings of its Business Performance Benchmark Study.  
Organisations that apply an analytical approach to real time customer engagement can see a significant increase in customer satisfaction and profitability. This is the conclusion of a survey by analytics company SAS in the words its UK and Ireland head of customer intelligence, Tiffany Carpenter. Toni Sekinah spoke to her to find out more.  
When you look at standardised data sets in a bell curve, they can support whatever political viewpoint you have, left or right. Without taking a close look at the nuances, as Google just discovered, all sorts of controversies can arise.
Data science is in demand, not least to make sense of the rich seams of data now available to companies. But the supply of skills required lags behind the demand, which is why insourcing from an experienced business partner is an important way of filling the gap. Jaywing's Nick Evans explains.
With the launch of Act-On's University 2.0, customers of the marketing automation platform are being offered the chance to learn new skills and get expert help with their marketing, rather than just online support. CMO Michelle Huff and COO Matt Zelen told DataIQ why they created a full training programme.
British people prefer not to speak to a human adviser when contacting their bank for help, according to a survey carried out by YouGov for technology company Avaya. Toni Sekinah reports.
A deep dive study of GDPR commissioned by the Department for Culture, Media and Sport has showed that consumers place a significant value on their data protection rights. But it also finds businesses have yet to look beyond compliance to how the Regulation might give them a competitive advantage. DataIQ put six of the commonest responses to GDPR to the report's co-author, Moritz Godel.
Sweden's data security breach shows that, when it comes to data protection, you can not set aside obligations even in legal contracts. So do your arrangements with outsourcers stack up, or do you risk getting caught out?
With the launch of its big data certificate program, Rutgers took aim at top-level executives to fill in their knowledge gap around this critical new infrastructure. Faculty head Paul Szyarto explained to DataIQ how he fought deadlines and student doubts as the second course prepared to launch.
With the pressure on to bring data privacy and protection policies up to standard in time for the GDPR enforcement deadline, what exactly do organisations need to have in place? And do tech solutions provide a shortcut? Toni Sekinah finds out.
When Dataiku was founded five years ago, data science and machine learning were not yet on the board room agenda. Since then, companies have learned how they can drive profit and transformation, at the same time attracting investors to the enabling technologies. CEO Florian Douetteau spoke to DataIQ about the vendor's own data science journey.

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