Latest Blogs & Articles

Is your business making customer experience decisions based on a KPI which everybody uses and nobody believes is reliable. Warwick Analytics' Dan Somers argues that it is time to switch to predictive analytics and find out what really makes your customers loyal.
With just 14 months to go until GDPR is enforced, only one in ten consumers are aware of the new law. In the commercial sector, however, awareness continues to rise and the number of firms who are very prepared has doubled in a year, as DataIQ's GDPR Impact research reveals.
When both the CBI and CBRE are telling the Government that it is spending its money on the wrong things, perhaps it is time for a review. Right now, creating the data infrastructure to support smart highways and productivity gains looks like the intelligent move to make.
Research by Alteryx has shown that many business decision makers still lack trust in the data insights they are getting - and that it takes too long for those insights to arrive. There is a very real financial impact from this delay, with US companies losing more cash than their UK peers.
An experiment to prove the predictive power of data has mapped trends in crime for London neighbourhoods in 2017. Using open data from police services, data science software provider Dataiku worked with mapping and analytics vendor ESRI to visualise where crime is likely to rise or fall.
When members of the DataIQ 100 met for lunch recently, they discussed the impact which artificial intelligence will have on customer relationships. At the same time, they argued over how smart organisations have really become - and whether you can own a decision if you don't know how it was made.
John Akred was doing data science before it existed. Now that it does, he is trying to explain it to the organisations who have hired in those skills and are now wondering where the magic went. He explained to DataIQ how to get it back.
The ICO has published guidance on consent under GDPR and given firms until 31st March to comment. Here are 3 reasons why it is a good idea to review how you are balancing legimitate interest against consent before your respond.
With PhDs, boot camp and data science in common, Berenice Pila Dìez and Theresa Offwood-le Roux from Experian Data Labs are the perfect role models for how women can thrive in data and analytics. They spoke to DataIQ about how their interests moved them from academia to the commercial world.
One of Spain's most-cited female scientists, Nuria Oliver, is set to speak at DataFest 2017 about using big data for social good. She told DataIQ why combining academic tools with commercial data sets can make such an impact on real-world issues.
Artificial intelligence has the potential to transform the economy. It also triggers fear among humans of being superceded. At a recent conference, the philosophical dimensions of AI were considered alongside its technological impact.
  Growth Tribe has taken the concept of growth hacking and wrapped it up with data and analytics to power-up digital marketing. As it launched its first taster event in London, the founders spoke to DataIQ about ther concept.
As companies start to focus on how to comply with GDPR, they are waking up to the very real challenge of how to win consent. Luckily, there are specialist consultancies able to help. But only if you move fast, as Charlie McKelvey finds out.

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The “Brex-effect” on data and analytics recruitment
Data doubt may be British - data protection remains European
Will your next colleague be a data-driven AI (or maybe even a data-loving CEO!)?
Will May bring fresh new STEMs?
ITRS - finding the value in streaming insights
Stephen Ingledew - digital Darwinist
Have we passed peak data protection?
News Analysis: That’s the way the ePrivacy cookies crumble
Uber: Ride sharing, yes; data sharing, no
Discovering a Talend for real-time data integration
What now? 5 things that may happen to the data industry in 2017
The New Data Jobs: Data Wrangler - Phil Harvey