DataIQ has spent over a decade in conversation with data leaders, their teams, and stakeholders, meaning DataIQ sits at a strategic mid-point between diverse businesses and has a unique insight into the operational intricacies of data functions, often shared by those at the top.
We want to share these insights with you. This four-part research series examines the key challenges data leaders noted when looking ahead at 2024, as sampled from the reported experiences of the DataIQ 100 industry leaders of 2024.
There are four separate key challenge areas, and we will reveal one a week throughout May. Join us on the research journey as we shake down the biggest challenges for the biggest leaders in data.
The information in this report was pulled from data leader responses to the question: What are the key challenges to your data function that you are facing as its leader?
FOUNDATIONS
The first in this four-part series refers to foundational practices in data. Data operations can only operate maturely if they have strong foundations. Most of this foundational conversation can be summarised in the relationship between two concepts; culture and literacy. Data culture refers to the extent to which an organisation has a thriving, collaborative data community and a data-first mindset across the business that impacts key business decisions.
David Reed, Chief Knowledge Officer and Evangelist, DataIQ, describes data literacy in his book Becoming Data Literate as “a mindset that makes sense of the organisation, its market and customers through the use of data, combined with behaviours that share data definitions, assets, language and ways of working.”
This research shows how both literacy and culture remain a challenge for almost half of data leaders. Strategy pulls these concepts together alongside key business objectives, though only few leaders were worried about their strategy in 2024. Goal posts are confidently in place for most organisations; ensuring the right people have the right communicative abilities to get the ball in the net is the new focus for 2024. The need for a solid network and access to training has never been greater.
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