In just the last four years, every-day people have had to handle a global pandemic, ruptured global supply chains, and international wars that have vastly disrupted energy supplies and radically impacted costs. In parallel, a new focus on driving a more sustainable world based on renewable fuel sources are becoming increasingly crucial. Behind the disruption and positive changes are data leaders and DataIQ members like Martin Aylward, head of data and CRM, EDF, determined to ensure people have access to energy and that ambitious environmental targets are achieved.
Aylward and his team have been working diligently to implement new tools and operations to evolve the standing of data within EDF, to achieve difficult targets and to ensure the data team becomes central to all decisions within the business. As a leader, Aylward has worked hard to find ways to develop strong relationships with decision makers in the business across departments and to support his growing team to deliver consistent success – sometimes unexpectedly – that has improved business efficiency, safeguarding for vulnerable customers and greatly impacted the bottom line.
Prior to Aylward leading the team, EDF was actively seeking to improve its data capabilities across its retail business, but the solutions being implemented were not delivering the results desired. After taking the lead, Aylward centralised the data teams that had developed over the business and set out evaluating the value required for the business.
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