Supplier News

All the news from relating to those organisations servicing data needs

Cloud providers need to educate businesses, governments and consumers about the value of cloud software and how to secure it, with compliance remaining the primary concern across all types of deployments. According to...
Big data initiatives that want to gain regulatory approval under GDPR will need to adopt privacy by design (PbD) as a default, according to Privitar, a British-based developer of patented privacy-preserving data mining...
Teradata is rolling out a new solution which it claims will provide a simple and automated way for businesses to carry out regulatory reviews and ensure compliance in their digital communications by detecting suspect...
IBM is set to buy its second CRM business in a month, after announcing the imminent acquisition of Bluewolf, a Salesforce partner, for a reported $200m (£140m). Set up in 2000, Bluewolf has 12 global offices and over...
Adobe is revamping its Marketing Cloud platform with the aim of helping brands deliver optimal customer experiences, by introducing a common user interface, deeper integration among its core tools, enhancements for...
Google is stepping up its fight against the likes of Adobe, Oracle, Salesforce and IBM by launching a new suite of cloud-based marketing analytics and data products. The Google Analytics 360 Suite features six separate...
Marketers are now firmly in the driving seat when it comes to decisions about the purchase of new marketing software, according to a study which shows a thawing in the frosty relationship with the IT department....
Leading UK marketing technology software and services Adestra has been identified as one of London Stock Exchange's '1000 Companies to Inspire Britain' -  a report which celebrates the country's fastest-growing and most...
Jaywing is collaborating with Imperial College London’s Data Science Institute in a 3.5 year project which it hopes will unlock the key to emotional triggers in advertising. The goal is firstly to understand how...
Cardlytics, the US company which runs digital loyalty programmes for the likes of  Santander, New Look, Argos, and Heal’s in the UK, is launching a new scheme designed to help marketers identify, reach and influence...

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