Supplier News

All the news from relating to those organisations servicing data needs

Marketing technology specialist Adestra is boosting its MessageFocus platform with the addition of a new email editing feature to address the industry-wide problem of time-consuming email design and coding. According to...
Marketing automation company Marketo has been bought by private equity firm Vista Equity Partners Management for nearly $2bn (£1.4bn) in cash, just over three years after the email and mobile marketing specialist went...
Data management company Informatica is launching a new platform which aims to give marketers self-service access to all data relevant to their operations. The Informatica Data Lake provides an integrated, end-to-end...
Best known for providing the super-computing power behind astrophysics and weather forecasting, Cray is entering the big data analytics market with the launch of an on-premise appliance called Urika-GX.  Available in...
REaD Group has made major upgrades to its hygiene suite which includes the brands The Bereavement Register, The Gone Away Supression File and GAS Reactive following a two-year review of existing and potential new...
Video games retailer Game Digital is making to unsual step of moving into the digital marketing services arena with the acquisition of augmented reality software company Ads Reality in a deal which could ultimately be...
Experian Marketing Services is launching a new audience management platform that it claims will change the way the advertising industry buys and measures media. The Audience Engine platform links and matches data...
London Sport has appointed data and technology giant Epsilon UK to deliver a major big data project to help get 1,000,000 Londoners more active by 2020. The project will bring together numerous sources of anonymised...
The first quarter of 2016 witnessed one of the busiest periods for marketing technology deals on record, totalling over $2.4bn (£1.7bn) according to figures compiled by specialist M&A advisor Results International...
With the EU General Data Protection Regulation (GDPR) finally approved by Brussels last week, companies are being urged to add one more job to the "to-do" list to ensure they will be compliant after it was claimed that...

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