Tag or Interest: strategy

  1. 13/12/2018 - 16:30 Type of content: Article
    As the midnight chimes faded and 1st January 2018 began, there was pretty much only one thing on the minds of data and analytics practitioners - GDPR. Faced with the countdown to its enforcement on 25th May, thoughts focused on how to get compliant. It’s a question...
  2. 11/12/2018 - 14:15 Type of content: News
    The health service risks losing out on huge potential revenue in the future if it does not put in place a strategy to capitalise on the increasing value of the medical data it holds, according to a new report. With some estimating the potential monetary value of NHS...
  3. 05/12/2018 - 17:15 Type of content: Article
    Nondas Sourlas, director of healthcare analytics at Bupa has worked with data for almost two decades and so has seen how the analytics industry has developed over the years. In the last five to seven years, he has noticed a trend of private data-related institutions...
  4. 06/11/2018 - 09:45 Type of content: Report or Whitepaper
    ETL & Data Integration: The Backbone of Modern Big Data Analytics Collecting, cleaning, putting it together and making sense of data to derive business insights is a lot to deal with. Companies that do master that process will be the ones set...
  5. 29/10/2018 - 09:45 Type of content: Report or Whitepaper
    Dynamic customer data in a digital world Consumer data is changing at an unprecedented rate. To achieve growth from the huge potential of customer data means senior leaders across all industry sectors must address three key challenges:...
  6. 26/10/2018 - 09:45 Type of content: Report or Whitepaper
    Unlock the true potential of your data with data-driven marketing to make better decisions. Today, marketers turn to the most reliable source of information: The customer data. Unfortunately, though so many still have problems with the data-driven...
  7. 02/10/2018 - 09:45 Type of content: Report or Whitepaper
    How personalisation is driving business success   Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead...
  8. 26/09/2018 - 09:45 Type of content: Report or Whitepaper
    Building a data foundation for world-class customer experience Digital transformation is affecting how organizations engage with their customers across the entire customer life cycle, from marketing and commerce to products, services, support, and...
  9. 22/08/2018 - 09:00 Type of content: Report or Whitepaper
    Digital transformation of retail   The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining...
  10. 11/09/2018 - 12:15 Type of content: Blog
    Last year, a headline in Campaign (the marketing sector’s house magazine) proclaimed: “GDPR will render 75% of UK marketing data obsolete”. The accompanying story stated that only 25% of the data held in marketing databases across the country met GDPR consent...

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