Tag or Interest: strategy

  1. 02/10/2018 - 09:45 Type of content: Report or Whitepaper
    How personalisation is driving business success   Digital media has had a profound impact on the way consumers interact and engage with brands. They are no longer satisfied with loosely targeted mass marketing communications and instead...
  2. 26/09/2018 - 09:45 Type of content: Report or Whitepaper
    Building a data foundation for world-class customer experience Digital transformation is affecting how organizations engage with their customers across the entire customer life cycle, from marketing and commerce to products, services, support, and...
  3. 22/08/2018 - 09:00 Type of content: Report or Whitepaper
    Digital transformation of retail   The retail environment has never been more competitive. Online and mobile shopping channels, with their lower overhead costs, exert constant pressure on retailers to deliver low prices while remaining...
  4. 11/09/2018 - 12:15 Type of content: Blog
    Last year, a headline in Campaign (the marketing sector’s house magazine) proclaimed: “GDPR will render 75% of UK marketing data obsolete”. The accompanying story stated that only 25% of the data held in marketing databases across the country met GDPR consent...
  5. 10/09/2018 - 09:45 Type of content: Article
    At a time when we seem to be swamped with fake news, work is being done to make it easier to filter out the fiction disguised as fact online. On the micro-blogging site Twitter, information spreads like wildfire, whether it is true or not. Axel Oehmichen, a research...
  6. 05/09/2018 - 19:00 Type of content: Article
    From the Government’s industrial strategy to the just-published IPPR Commission on Economic Justice report, “Prosperity and justice: A plan for the new economy”, if you are setting out policy for the economy, then you need to decide what you intend for the digital...
  7. 30/08/2018 - 15:45 Type of content: Article
    “A paradigm shift occurs when a question is asked inside the current paradigm that can only be answered from outside it." - Marilee Goldberg from The Art of the Question Data-driven organisations are expanding their competitive edge with better and faster...
  8. 15/08/2018 - 11:30 Type of content: Article
    The 2018 Global State of Enterprise Analytics Report has found that 57% of analytics-driven enterprises have a chief data officer (CDO) in place. Although this survey is the first of its kind to have been carried out by MicroStrategy, its VP of marketing Vijay Anand...
  9. 13/08/2018 - 11:15 Type of content: News
    Companies operating in the UK are drawing up contingency plans in case Britain fails to secure "adequacy” status post-Brexit in an effort to ensure that they can continue to transfer data to European businesses after March next year. According to a report in the...
  10. 19/07/2018 - 15:15 Type of content: Article
    Organisations value their digital data at £664,000 and the potential increase in annual revenue from operationalising that data is more than eight times greater at £5.58 million. The financial impact of using voice-activated artificial intelligence in data management...

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