Tag or Interest: Data Strategy

  1. 20/09/2017 - 10:45 Type of content: Article
    Proof of digital marketing's world domination is never hard to find - hardly a day goes by without a new report of its ascendancy. Proof of its accountability is slightly more difficult to come by, however, and despite the best efforts of Procter & Gamble chief...
  2. 15/09/2017 - 10:00 Type of content: Blog
    Only 32% of UK organisations plan to significantly invest in data and analytics in 2017, according to new research by DataIQ Leaders. In the same study three out of ten organisations claim they are either reaching maturity or are already advanced in their adoption of...
  3. 13/09/2017 - 15:00 Type of content: Blog
    As investors continue to bet on the future value of machine learning and artificial intelligence start-ups, they should bear in mind one question - where will the data come from to keep those machines running?  It is easy to assume that every business is now...
  4. 19/04/2017 - 09:45 Type of content: Report or Whitepaper
    While data duties are taking up considerably more time than before, most marketers don't want to become data scientists. Instead they want their marketing tools to make the tasks of unifying, cleansing and matching customer data more automated.   This...
  5. 19/04/2017 - 09:45 Type of content: Report or Whitepaper
    Which of marketing's 'holy grail' strategies can really be achieved and how many organisations are using them?   As marketers take on an increasing amount of responsibilities previously reserved for data scientists, there are many obstacles...
  6. 16/03/2017 - 11:30 Type of content: News
    MEPs have called on the European Commission, member states and individual data regulators to strengthened transparency of algorithms that companies use when tapping into so-called big data, to minimise the risk of consumers being given different prices of a product...
  7. 13/03/2017 - 09:45 Type of content: Report or Whitepaper
    Earlier this year, Rapp set out to discover the meaning of value among UK consumers and identify the ‘levers’ that brands need to pull in order to drive value perception among customers. The research findings suggest that the contemporary marketplace is very...
  8. 13/03/2017 - 09:45 Type of content: Report or Whitepaper
    The data apocalypse is looming: a data sharing "recession" is approaching.     How can brands survive?   It can be done, but it’s not just a matter of changing a few words in your privacy policy,...
  9. 10/03/2017 - 13:30 Type of content: News
    Consumers are becoming increasingly sceptical about sharing their personal data with brands, while half of senior marketers do not know how to offer value in return, a factor which, according to a new study, has the potential to lead to a data sharing recession for...
  10. 03/03/2017 - 09:45 Type of content: Report or Whitepaper
    How to use customer insight to find your next profitable prospects.    Traditionally, the approach to marketing is to generate as many new prospects as possible through multiple channels. Today, there is a growing shift...

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