Tag or Interest: behavioural economics

  1. 10/10/2017 - 14:15 Type of content: Blog
    Economic theory works on a simple underlying principle - that individuals act according to rational self-interest. From the products we buy and the price we will pay for them to the decisions we make at work, the models rely on an assumption that we will follow rules...
  2. 22/03/2016 - 12:00 Type of content: Blog
    Given the natural tension between art and science, perhaps it’s little wonder that the best examples of creativity come from their successful fusion to create something both magical and logical. But, within advertising, you could be forgiven for thinking that this...
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