Agenda

8:45am DOORS OPEN
9:15am

WELCOME AND INTRODUCTION

David Reed

Knowledge and strategy director
DataIQ
9:20am

BHF: MAKING SURE ITS DATA HEART IS IN THE RIGHT PLACE

Ciara Bosworth

Head of CRM, customer services and data
British Heart Foundation

 

Six years ago, British Heart Foundation, kick-started its journey towards ensuring it had an effective and valuable data asset in place. Then the tragic death of Olive Cooke in 2015 brought the UK media crashing down on the fundraising sector and ushered in a new regulator, which took some time to settle into place. GDPR then further changed the way in which donor, supporter, volunteer and staff data could be managed and used. Despite these challenges, BHF has continued to progress and adapt to the new world of data, technology and marketing, balancing shoestring budgets with the need for public trust in a changing environment. In this session, Ciara will talk about the journey which the charity has been on and how she hopes it will continue.

9:40am

HOW IM GROUP REVERSED DATA DISTRIBUTION AND SHIFTED SALES UP A GEAR

Howard Ormesher

Director of group CRM
IM Group

IM Group, which distributes Subaru, Isuzu and Great Wall Motors in the UK, has reversed the conventional automotive industry model for how data is distributed between manufacturers, franchises and dealers. To ensure prospects and customers get the best possible pre- and post-sale experience, their information has been curated into a single customer view which supports all communications from every party. In this session, Howard will explain why they chose this approach and why he thinks the traditional model is letting customers down.

10:00am

VALUE DATA: VALUE YOUR BRAND

Why data is the key to maximising your brand value

Mark Roy

Chairman and founder
REaD Group

10:20am

IN DATA WE TRUST. OR IN TRUST WE FIND DATA?

Panel

Ciara Bosworth

Head of CRM, customer services and data
British Heart Foundation

Howard Ormesher

Director of group CRM
IM Group

Jon Cano-Lopez

Chief executive officer
REaD Group

10:40am MORNING BREAK
11:10am BREAKOUT SESSIONS
 

GDPR as a tool for positive change

Getting the most from your customer data Analytics and insight to create business impact
11:10am


Jim Conning
Managing director

Royal Mail Data Services



Richard Lees
EVP of solutions

Merkle



Andy Cotgreave
Senior director
Tableau
11:40am



Paul Malyon
Data strategy manager
Experian

David O’Neill
Director, EMEA , Global Data Solutions
MediaCom



Matt Jarman
Director of data, insight & visualisation
CACI
12:10pm


J Cromack
Chief commercial officer
Consentric


James Alty
Managing director
Apteco

Andy Rowe
Head of marketing services
RAPP Code

12:40pm LUNCH
1:40pm

HOW RBS MADE PROTECTING FIRST-PARTY DATA SECOND NATURE FOR ANALYSTS 

 

Graham Ward

GDPR project manager
RBS data and analytics

The first instinct for data analysts and data scientists is to grab as much data as possible because more data equals more accurate models. With GDPR, however, that approach needs to be carefully scrutinised, assessed and balanced against the interests of the data subject. In this session, Graham will explain the journey which the data and analytics team has taken towards privacy by design without compromising its ability to respond to business queries and deliver valuable insights.

2:00pm

READY FOR ePR? WHY DIGITAL DATA IS THE NEXT BIG CHALLENGE

 

Kate Teh

Director of legal
Telegraph News and Media

2:20pm

SKILLING UP FOR THE DATA REVOLUTION 
Panel: Finding and developing the right mix of data and analytcal skills

Toni Sekinah (Chair)

Research analyst and reports editor
DataIQ

David Hayes

Chief data officer
Santander UK

Judith Kleine Holthaus

Senior analytics and insight manager
Whitbread

Wade Munsie

Director of advanced analytics and BI development
Royal Mail

2:40pm AFTERNOON BREAK
3:00pm

HOW O2 IS BUILDING ITS DIGITAL DREAM (AND AVOIDING THE TECH NIGHTMARES)

James Breeze

James Breeze

Head of marketing operations
O2

 

As organisations pursue the digitisation of thier business - and the datification it brings with it - they have to make critical decisions about data sources, tech stacks and new processes in a landscape that is constantly changing. In this session, James will share his experiences of what gets a project off the ground, when to be sceptical about the claims made by vendors and how to ensure you realise the value-driving vision, rather than get caught up in a technology trauma.

 
3:20pm

BEING A CDO BY THE BOOK

Peter Jackson

Chief data officer
Southern Water

 

As both a chief data officer and co-author of “The CDO Playbook”, Peter understands the theory of how this role should be established, delivered and measured, as well as what happens in practice. In this session, he will share his thoughts on the realities of being a CDO as well as on the philosophy and politics of what the officer could - and should - achieve.

3:40pm

YOUR DATA MATTERS

Find out how the ICO has developed a suite of communications around consumer rights that your organisation can access and deploy for free

Robert Parker

Head of corporate communications
Information Commissioner's Office

Rob Gray

Director
SQUAD

4:00pm

CLOSING REMARKS

David Reed

Knowledge and strategy director
DataIQ