WELCOME AND INTRODUCTION
BHF: MAKING SURE ITS DATA HEART IS IN THE RIGHT PLACE
Six years ago, British Heart Foundation, kick-started its journey towards ensuring it had an effective and valuable data asset in place. Then the tragic death of Olive Cooke in 2015 brought the UK media crashing down on the fundraising sector and ushered in a new regulator, which took some time to settle into place. GDPR then further changed the way in which donor, supporter, volunteer and staff data could be managed and used. Despite these challenges, BHF has continued to progress and adapt to the new world of data, technology and marketing, balancing shoestring budgets with the need for public trust in a changing environment. In this session, Ciara will talk about the journey which the charity has been on and how she hopes it will continue.
HOW IM GROUP REVERSED DATA DISTRIBUTION AND SHIFTED SALES UP A GEAR
IM Group, which distributes Subaru, Isuzu and Great Wall Motors in the UK, has reversed the conventional automotive industry model for how data is distributed between manufacturers, franchises and dealers. To ensure prospects and customers get the best possible pre- and post-sale experience, their information has been curated into a single customer view which supports all communications from every party. In this session, Howard will explain why they chose this approach and why he thinks the traditional model is letting customers down.
VALUE DATA: VALUE YOUR BRAND
Why data is the key to maximising your brand value
IN DATA WE TRUST. OR IN TRUST WE FIND DATA?
HOW RBS MADE PROTECTING FIRST-PARTY DATA SECOND NATURE FOR ANALYSTS
The first instinct for data analysts and data scientists is to grab as much data as possible because more data equals more accurate models. With GDPR, however, that approach needs to be carefully scrutinised, assessed and balanced against the interests of the data subject. In this session, Graham will explain the journey which the data and analytics team has taken towards privacy by design without compromising its ability to respond to business queries and deliver valuable insights.
READY FOR ePR? WHY DIGITAL DATA IS THE NEXT BIG CHALLENGE
SKILLING UP FOR THE DATA REVOLUTION
HOW O2 IS BUILDING ITS DIGITAL DREAM (AND AVOIDING THE TECH NIGHTMARES)
As organisations pursue the digitisation of thier business - and the datification it brings with it - they have to make critical decisions about data sources, tech stacks and new processes in a landscape that is constantly changing. In this session, James will share his experiences of what gets a project off the ground, when to be sceptical about the claims made by vendors and how to ensure you realise the value-driving vision, rather than get caught up in a technology trauma.
BEING A CDO BY THE BOOK
As both a chief data officer and co-author of “The CDO Playbook”, Peter understands the theory of how this role should be established, delivered and measured, as well as what happens in practice. In this session, he will share his thoughts on the realities of being a CDO as well as on the philosophy and politics of what the officer could - and should - achieve.
YOUR DATA MATTERS
Find out how the ICO has developed a suite of communications around consumer rights that your organisation can access and deploy for free