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Reports

A selection of free reports,
whitepapers and case studies.

Reports

A selection of free reports,
whitepapers and case studies.

Reports

A selection of free reports,
whitepapers and case studies.

Seven steps to implementing successful artificial intelligence projectsIn Partnership with Outra

Utilising data and AI at a business level to drive the overall value of the customer is very different from using it at the tactical level to optimise a channel or clicks and warrants considerable upfront planning. In this paper, we explore the steps that organisations need to take to implement AI into their organisation to ensure the greatest chance of success.

The Data Trends Report 2019In Partnership with Apteco

The Data Trends Report 2019: Are You On Board With The Customer Journey? discusses the results of a quick-fire survey of over 270 data insight and marketing campaign software users across a variety of industries. Discover the channels that are being used to drive customers’ communications, including the most popular social channels.

Why tackling data issues is key to digital transformationIn Partnership with Experian

Experian and DataIQ explore key findings from our recent Experian/DataIQ research exploring the how and why of digital transformation projects and practical steps organisations can take to tackle their data challenges ahead of such an initiative

AI-Powered Omnichannel Customer MarketingIn Partnership with Agillic

Artificial intelligence is the alpha trend in technology right now and is having a sweeping impact on how marketing organisations work and approach customers. AI is not new, but due to a series of converging conditions – wide availability of machine learning and advanced analytics; an abundance of data; and affordability of raw computational power – AI has gained momentum and is today a technology with substantial transformational impact.

Customer-centric trends behind winning companiesIn Partnership with Apteco

Marketing data insights and campaign automation can deliver powerful results, no matter what industry you work in. Nowhere is this better demonstrated than in the ‘Best use of the Apteco Marketing Suite Award’ finalists, who all demonstrate the winning customer-centric strategies that deliver competitive advantage.

Three Steps to Optimise Your Mobile StrategyIn Partnership with MicroStrategy

As organisations embrace enterprise mobility and move down the path to mobile maturity, it’s critical that they take the time to periodically evaluate their progress and overall strategy.

What Makes an Enterprise Mobile App GreatIn Partnership with MicroStrategy

Today’s mobile users are demanding - only 5% of mobile consumer apps survive their first 30 days. Any organization embarking on an enterprise mobility initiative must heed the hard-learned lessons from the consumer space to ensure the successful adoption of their apps.

Enabling AI services through operationalisation + self-service analyticsIn Partnership with DataIku

Operationalisation and self-service analytics are critical pieces to the transformation of a data-powered enterprise, including the movement toward AI. However, that doesn’t mean that the two systems in and of themselves are a final destination.

The New Role of Marketing Analytics & VisualisationIn Partnership with Adverity

In the second instalment of the Strategic Playbook for Data-Driven Agencies series by Adverity, we take a closer look at the growing role of data visualisation and dashboards. Agencies must embrace new data-driven technology to ensure their long-term future and keep pace in times of digital transformation.

The 11 Core Functionalities of a Successful Data StrategyIn Partnership with Tealium

In this report Tealium has partnered with Gartner to round up the top data and analytics predictions to help professionals enhance their strategic programmes and embrace digitalisation.