According to recent research carried out by DataIQ, around two-thirds of organisations (63.6%) are pursuing customer data integration as part of their digital transformation. Yet only one in ten (10.2%) have achieved this nirvana. This whitepaper considers the challenges of enterprise-wide data integration across the data estate.
Digital transformations are en vogue among business leaders, yet many fail to achieve their goals. Five gaps typical open up between the vision and the reality. This white paper identifies them and the reasons why they occur.
A common experience for data practitioners when their organisation adopts a new digital-first strategy is that it often lands without a data strategy attached. This briefing note suggests five ways to avoid this happening and to make sure data is seen as integral to digital transformations, based on conversations with DataIQ Leaders and DataIQ 100 members.
Under the accounting standards developed for intangible assets, data suffers from a highly-reductive approach which does not realise the level of value most organisations believed their data was really worth. So are new approaches possible? And what impact will data ethics have on data value? This briefing provides and overview of the issue.
With every new system adopted by an organisation, data proliferates. Without the right management and governance, these sources soon become silos. The result can be an incomplete view of the business and its customer base, as well as flawed processes and lost value. This guidance whitepaper offers insights into how to improve your CARBON capability around data management.