Words Worth: Extracting Meaning and Sentiment from Textual Data

Discover how you can gain invaluable customer insight through analysis of textual data

Through the analysis of textual data you can gain real insights into customer perceptions of your brand or product. Apteco's latest eGuide demonstrates how through analysis of textual data you will be able to:

  • Identify the words your customers use most frequently in social media and product reviews.
  • Gain in-depth understanding of their sentiments and alter your marketing accordingly.
  • Extract sentiment by scoring certain keywords to gain understanding into your customers' feelings towards your brand.
  • Discover how by extracting and analysing meaning from textual data you can gain real understanding of your customers’ feelings towards your products.

Download your free eGuide ‘Words Worth: Extracting Meaning and Sentiment from Textual Data’ now.

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