Realising the Multi-Channel Marketing Vision

The customer is at the heart of all marketing activity. Yet over the past two decades, every gain marketers have made in terms of improving customer insight has been challenged by the increasingly complex multi-channel business model and fast changing customer behaviour.

This e-book, produced by Blue Sheep, explains how to:

  • Consolidate your data and improve segmentation & personalisation.
     
  • Harness your data to develop your customer insight.
     
  • Use customer insight to tailor your marketing activities, improve results and efficiency.
     
  • Demonstrate the contribution that your marketing department is making to your business growth.

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