7 Critical Considerations for a successful Single Customer View Project
The evolution of the single customer view (SCV) has entered a phase where the wider organisation, outside of the marketing department, is beginning to take notice.
This is set to provide greater insight into individual data, but equally it brings its own set of new challenges.
This whitepaper , produced by Blue Sheep, examines the key steps to achieving SCV success homing in on the areas critical for marketers to consider when beginning their journey on the road to achieving a cross departmental SCV, which is then used to satisfy the needs of multiple departments.
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