The five fundamentals of effective B2B data purchase

The five fundamentals of effective B2B data purchase

For what should be a relatively straightforward part of the marketing process, buying in B2B data can be an absolute minefield. It is difficult to decide which of the many available sources will best suit your needs - so this whitepaper highlights the five fundamental areas you need to focus on to ensure the data you purchase makes a measurable difference to the ROI of your campaigns.

This white paper from Dun & Bradstreet provides insight on:

1. Data Quality

2. Data Breadth and Coverage

3. Flexible Targetting

4. Account Management

5. Value

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